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List of product brands > Food & Liquor > Casual snacks > biscuit > Cookie Brand Rankings Updated: 2025-02-21

2025 Cookie Brand Rankings

【2025 Cookie Brand Ranking】Relying on the big data of the whole network, cookie brands selected according to cookie brand awareness, brand strength, word-of-mouth evaluation and sales popularity (in no particular order): YOKU MOKU, Jenny Bakery Jenny Smart Bear, Kjeldsens Blue Can, AKAI BOHSHI Red Hat, White Koibito, Danisa Crown, LU Luyi, TIME, Bourbon Bourbon Bourbon, Morozoff Morosov, SANRITSU Sanli, Fun Duoduo, Tatawa, if you are looking for cookies, what brand is good? This list of cookie brands is for your reference only.

  • TOP.1 YOKU MOKU

    YOKU MOKU Japan

    Founded in 1969, YOKU MOKU is a long-established Western-style confectionery manufacturer in Japan and a representative brand of Japanese dessert souvenirs. YOKU MOKU's long-time best-selling product, Cigare, is not only famous both at home and abroad, but also the most popular egg cone in Japan. Since 1991, YOKU MOKU has been producing products in gift boxes. In 2011, it entered the Taiwan, Hong Kong and Macao markets, focusing on the top souvenirs, wedding cakes and moon gifts. Today, YOKU MOKU is the leader in the Japanese souvenir market, with a total of 191 specialty stores in Japan and more than 80 stores overseas, covering the Americas, Asia and the Middle East. Whether it's biscuits or cakes, YOKU MOKU is handmade with great attention to the source of the ingredients. In addition to flour, the main ingredients for making cookies are fat and sugar, which are important factors affecting the taste, especially fat. Generally, the oils used to make biscuits include butter, vegetable oil, shortening and margarine, etc., and butter is mostly used to make cookies, butter is made from fresh or fermented...

    1
    Score
    85
    popularity
    14130
  • TOP.2 Jenny Bakery 珍妮聪明小熊

    Jenny Bakery 珍妮聪明小熊 Hong Kong

    Born in 2005, Jenny Bakery started as a handmade cookie shop in Stanley, Hong Kong. It is precisely because of this that Jenny cookies have captured a large number of loyal fans with their melt-in-your-mouth taste evaluation, and have become a well-known representative specialty in Hong Kong, and also have a very high reputation across the country. In recent years, counterfeit products have emerged in the market one after another, and the genuine Jenny cookie will change the tin box every month, and the smart bear has been specially used as the brand name in the mainland. Compared with ordinary cookies on the market, the handmade Jenny cookies are a highlight, and no preservatives are added when they are made, so the shelf life is only 45 days. Jenny cookies are mainly divided into two series: cream series and nut series. The cream series is the main product, which is extruded and molded, similar to the decorating process in cake making, and the surface of the cake body has a three-dimensional pattern, and the flavors include butter florets, coffee florets, crispy butter, and oat grapes, a total of 4 flavors. Among them, the original butter florets are the most...

    2
    Score
    85
    popularity
    10426
  • TOP.3 Kjeldsens blue cans

    Kjeldsens blue cans Denmark

    The brand of Kelsen Group A/S in Denmark has a history of more than 80 years. Kelsen Group is the world's largest producer of butter cookies, all cookies are produced in Denmark, with an annual production capacity of up to 25,000 tons, sold to more than 110 countries around the world, in Russia, the Middle East, the development of the domestic cookie industry, almost with the Danish blue can cookies into the Chinese market after the development. Blue can cookies entered the Hong Kong market in the 60s of the last century, quickly occupied the Hong Kong market, gradually penetrated into the mainland in the 80s, and set off a boom in Hong Kong, Macau, Taiwan and other places at the beginning of the 21st century. As the first Danish cookie brand to enter China, Blue Can has become the leader in the early development of the domestic cookie industry by virtue of its advantages in origin, brand and consumer cognition, and was once the brand with the largest market share of cookies in China. Founded in 1933, Blue Can Cookies is the largest manufacturer of butter cookies and baked goods in Denmark by its parent company, Kelsen Group, with offices in the United States and Hong Kong. ...

    3
    Score
    83
    popularity
    7682
  • TOP.4 AKAI BOHSHI 红帽子

    AKAI BOHSHI 红帽子 Japan

    Founded in 1985, Red Hat is part of TIVOLI Co., Ltd., a Japanese pastry gift box manufacturer, which has the largest market share in the Japanese wedding cake market. RED HATS ARE KNOWN FOR THEIR RECOGNISABLE GIFT BOX PACKAGING, THE GIRL ON THE GIFT BOX IS THE HAND OF THE FAMOUS OIL PAINTER FUKZAWA (FUKZAWA), WHOSE DIGNIFIED DEMEANOR IS REGARDED AS A SYMBOL OF HAPPINESS, SO IT IS OFTEN USED AS A WEDDING GIFT, AND ITS GIFT BOX HAS WON THE GOLD MEDAL AT THE WORLD QUALITY EVALUATION CONFERENCE (MONDE SELECTION) FOR FOUR CONSECUTIVE YEARS. In Japan, Japanese confectionery is often called wagashi. The popularity of Japanese sweets is due to the fact that Japan has a long tradition of making Japanese sweets, especially in Kyoto, and that the art of making exquisite confectionery for the royal family has been passed down from generation to generation, and that many famous confectionery brands have been born because of the tradition of Japanese people going to Europe to learn how to make confectionery. Pastry brands with a history of precipitation also pay more attention to the control of raw materials, and red hat is also one of the representatives, generally dried fruit raw materials are imported from the United States, Italy, Australia and other countries, and chocolate comes from Luxembourg. As a brand that focuses on the wedding market,...

    4
    Score
    81
    popularity
    6102
  • TOP.5 White Lover

    White Lover Japan

    Shiroi Koibito is a chocolate filled cookie crepes produced by Ishiya Confectionery Co., Ltd. in Sapporo, Hokkaido. Since its birth in 1976, Shiroi Koibito has been a popular Hokkaido specialty for many years, and even became an in-flight meal on All Nippon Airlines' flights to and from Hokkaido, becoming a representative product of Japanese confectionery. Unlike traditional cookies on the market, White Koibito is composed of two cat tongue cookies and a chocolate filling, which is divided into two flavors: dark and white chocolate. Sandwich biscuits are not an uncommon product in themselves, but they often weaken the mellow flavor of chocolate due to the strong sweetness of the biscuits, so it is difficult to balance the taste between biscuits and chocolate. To achieve a fusion of flavors, Shiroibito uses a lighter flavor of the cake to pair with the flour, butter, and sugar used by Shiroibito to make the cat's tongue cookies, all from Hokkaido, where the bounty is abundant. Langue de Chat is a kind of baked pastry originated in France, the body of the cake is light white, and there are uniform and fine baking marks around it, which are similar to the fine baking marks of the oven.

    5
    Score
    80
    popularity
    11645
  • TOP.6 Danisa Crown

    Danisa Crown Indonesia

    Danisa is often referred to as the crown Danish cookie in China, and although it is advertised as a Danish brand, there is a lot of controversy about its origin, because the products that appeared in the Chinese market are actually produced in Indonesia and are produced by the well-known Indonesian food manufacturer MAYORA Group. Crown has a long-standing grudge with the authentic Danish Blue Can Cookies, because Crown has similarities with Blue Can in terms of trademark and packaging, and Blue Can has also sued the court several times, arguing that Crown has unfair competition by using the unique packaging, decoration and false advertising of well-known products without authorization. According to the court's trial, Crown was not found to be unfair competition in the packaging, but the Danish origin promotion on its products was found to contain false ingredients. Regarding the origin of crown cookies, the domestic media have also conducted investigations and interviews, but different media have different opinions, crown insists that it has its own factory in the Stovring region of Denmark, and now there are indeed products from Denmark in the domestic market. Despite the controversy over the origin of Crown Danish cookies, with its price advantage and vigorous promotion, its sales once caught up with the top...

    6
    Score
    77
    popularity
    14898
  • TOP.7 LU Luyi

    LU Luyi France

    LU was founded in 1846 as a development of a cake shop run by a husband and wife in Nantes, France. In 1886, LU built the factory into a palatial style, which has now become a well-known local cultural landscape, called the Nantes Center for Contemporary Art. LU became a well-known biscuit brand in France after 1970, when 84% of families chose LU as the first biscuit brand, and now it is more popular in Europe, America and Southeast Asia, and the products in the Asian market are basically produced in Vietnam. In 1986, Danone controlled LU biscuits in 6 European countries including Germany, France, Italy, Belgium, Spain and the Netherlands, and in 2007, Danone's biscuit business in 22 countries around the world was acquired by Kraft. Before LU entered the Chinese market, Mondelēz introduced some flavors of LU chocolate biscuits through import channels, and it was not until 2016 that the brand was officially introduced to China, with the Chinese name Luyi. Luyi's cookies are basically a combination of butter and chocolate.

    7
    Score
    75
    popularity
    19043
  • TOP.8 TIME

    TIME chekiang

    TIME was established not long ago, founded in 2016 by Hangzhou Original Catering Management Co., Ltd., is an emerging cookie brand in the field of baked snacks in China. In 2018, it topped the Tmall cookie category for 6 consecutive months, with monthly sales exceeding 100,000 boxes, ranking among the top 20 in the comprehensive ranking of the snack industry in a short period of time, and was even praised as a national baking brand. Different from traditional cookie brands, TIME is more like a dark horse in the cookie market, at the beginning of its establishment, it only relied on Genting Xiaohua cookies to break into the market, with the help of good reputation, consumers' awareness and favorability of TIME have increased rapidly. In 2018, young actor Hu Xianxu was used as the spokesperson, and fully settled in new retail channels such as Freshippo, Yonghui Bravo-Organic Life Museum, and Super Species, targeting the young consumer market through a series of marketing methods suitable for young consumer groups. The establishment of TIME is actually related to the popularity of Jenny cookies, so the initial business model of TIME cookies is the same as Jenny cookies, which are handmade in physical stores, but after the popularity soared, the supply exceeded demand, and it turned into an industry...

    8
    Score
    74
    popularity
    14630
  • TOP.9 Bourbon

    Bourbon Japan

    Founded in 1924, Bourbon is a famous Japanese confectionery brand, formerly known as the long-established Japanese confectionery North Nippon Confectionery Company, and its cookies and confectionery series are popular in Japan. Borumont, also known as Bourben or Baibang in Hong Kong and Macau, set up companies in Zhejiang and Shanghai in 2007 to officially enter the Chinese market. Nowadays, most of the ordinary packaging products sold in China are produced by Zhejiang Branch, while cookie gift boxes are still produced by Japanese companies. There are 3 types of Bourmont cookie gift boxes, namely assortment, chocolate and butter gift boxes, each gift box has 5 types of cookies, divided into two layers of independent trays, the portion is more sufficient. The different shapes of cookies in the assorted cookie gift box have different flavors, namely chocolate, white cream, coffee, cream and vanilla, and some shapes have a sandwich in the middle, the biscuits are crispy as a whole, and the moderate sweetness is not unacceptable, and the variety of flavors is very suitable for families to choose. As the name suggests, the Chocolate and Butter Gift Box focuses on chocolate and butter flavours, respectively. The surface of the chocolate gift box is covered with chocolate coating, and the taste...

    9
    Score
    73
    popularity
    12287
  • TOP.10 Morozoff 摩洛索夫

    Morozoff 摩洛索夫 Japan

    Founded in 1931 as a chocolate shop on Kobe's Tor Road, Morosov has grown into a manufacturer of chocolate, pudding, cheesecake, baked sweets, and other types of food, and sells in major department stores in Japan such as Isetan Department Store, overseas sales are mainly concentrated in Dubai, Singapore and Thailand, and there are also branches in Hong Kong, Macau and Taiwan in China. Morosov's long-time bestseller is the ARCADIA series, a series of nut cookies that it is proud of. The ARCADIA cookie range consists of 4 flavours: cashew kernel, chocolate almond, almond and mixed nut, and the most distinctive feature of the cookie is that the cookie body is filled with plump whole nuts. The kernel ingredients are screened and then roasted at the right temperature, resulting in a natural nut aroma and a more crispy taste. The biscuits are small in size, the body of the biscuit is less oily, the sweetness is lighter, and there will be no greasy throat feeling. For consumers who prefer nutty flavors, this series is the most recommended and is often used as a souvenir or treat. IN ADDITION TO THE ARCADIA RANGE OF NUT COOKIES, FEUIL...

    10
    Score
    72
    popularity
    16359
  • TOP.11 SANRITSU Sanritsu

    SANRITSU Sanritsu Japan

    Founded in 1921, Sanritsu Seika Co., Ltd. is a large-scale food manufacturer in Japan, and its main products include cake pies, cookies, and biscuits, especially the layer cakes and waffles it produces are widely acclaimed. In 1979, Sanli Cookdasse series products were released, which are cookies with fillings, similar to Shiroibi, and are also composed of two slices of cat tongue cookies and chocolate fillings, so they are called the affordable version of Shiroibii. Sanli Sandwich Cookies come in white and dark chocolate flavors, plus a matcha flavor than Shiroi Koibii. In order to achieve a good shortening effect, it uses cheaper shortening instead of butter, and the crispiness of the cake body is good, but in terms of fragrance and comprehensive taste, Sanli is much inferior, less of the rich and mellow fragrance of butter, and the sweetness is slightly heavier, which can be used as a more affordable alternative version of white lovers. Unlike Shiroi Koibito, Sanli Cookies has a fixed packaging specification, with a box of 12 matcha flavors, and the other two flavors are 1...

    11
    Score
    71
    popularity
    12429
  • TOP.12 It's a lot of fun

    It's a lot of fun United States

    As Mondelēz International's chocolate chip cookie brand, Quduoduo has gained global popularity with its iconic chocolate hard cookies. Since the appearance of chocolate chip cookies in the United States in the early 19th century, Quduoduo has become one of the best-sellers. Since entering the Chinese market in 1998, Quduoduo has combined the selling points of its products and used eye-catching cartoon images with distinctive personalities to endorse its products, making its humorous and lively animated characters deeply rooted in the hearts of the people, quickly gaining a foothold in China in a short period of time, and performing well in the children's cookie market. Unlike other brands, Quduoduo initially focused only on chocolate flavors, and the combination of chocolate chips and cream cookies became consumers' initial impression of Quduoduo. Later, Quduoduo gradually introduced new flavors, and also improved the taste, texture and size of cookies, and successively launched new products such as soft cookies, butter cookies and mini cookies, enriching consumers' choices. The body of the cookie is full, and you can see the large chocolate particles on the surface, and the chocolate flavor is relatively strong and the taste is sweet. The price of ordinary specifications is about 15 yuan...

    12
    Score
    69
    popularity
    8071
  • TOP.13 Tatawa

    Tatawa Malaysia

    Established in 1992, Tatawa is a well-known biscuit manufacturer in Malaysia and has been named one of the Best 50 Companies in Malaysia several times, and has received the Golden Bull Award from the Ministry of International Trade and Industry as well as the Industry Excellence Award. Most of Tatawa's cookies are soft-filled cookies, which are the best-selling of all its biscuit products and one of the most distinctive of the cookie category. Compared to ordinary cookies, soft filling cookies have a moist body, low crispiness, and a soft texture. Chocolate is the main filling filling, but it is not just chocolate, and it is often enriched with hazelnuts, raisins, and vanilla. If you put the tiramisu chocolate soft stuffing cookies in the microwave and heat them slightly, they are basically the same as the popping cookies on the market, the crust is soft, the sauce is thick, and the taste is fragrant. In addition to chocolate fillings, Tatawa's fruit fillings are another popular product line. Fruit fillings are refreshing, including blueberry, strawberry, apple, apricot, lemon and mango. In addition to the gift box packaging, the price of other products is basically within 20 yuan,...

    13
    Score
    67
    popularity
    5897
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  • 1 19043 LU Luyi

    LU Luyi

    LU was founded in 1846 as a development of a cake shop run by a husband and wife in Nantes, France. In 1886, LU built the factory into a palatial style, which has now become a well-known local cultural landscape, called the Nantes Center for Contemporary Art. LU in

  • 2 16359 Morozoff 摩洛索夫

    Morozoff 摩洛索夫

    Founded in 1931 as a chocolate shop on Kobe's Tor Road, Morosov has grown into a food manufacturer that includes chocolate, pudding, cheesecake, baked sweets, and more

  • 3 14898 Danisa Crown

    Danisa Crown

    Danisa is often referred to as the crown Danish cookie in China, and although it is advertised as a Danish brand, there is a lot of controversy about its origin, because the products that appeared in the Chinese market are actually produced in Indonesia and are produced by the well-known Indonesian food manufacturer MAYORA Group. emperor

  • 4 14630 TIME

    TIME

    TIME was established not long ago, founded in 2016 by Hangzhou Original Catering Management Co., Ltd., is an emerging cookie brand in the field of baked snacks in China. In 2018, it topped the Tmall cookie category for 6 consecutive months, with monthly sales exceeding 100,000 boxes, a short period of time

  • 5 14130 YOKU MOKU

    YOKU MOKU

    Founded in 1969, YOKU MOKU is a long-established Western-style confectionery manufacturer in Japan and a representative brand of Japanese dessert souvenirs. YOKU MOKU's long-time best-selling product, Cigare, is not only famous both at home and abroad, but also the most popular egg cone in Japan. self

  • 6 12429 SANRITSU Sanritsu

    SANRITSU Sanritsu

    Founded in 1921, Sanritsu Seika Co., Ltd. is a large-scale food manufacturer in Japan, and its main products include cake pies, cookies, and biscuits, especially the layer cakes and waffles it produces are widely acclaimed. In 1979, Sanli Cookdasse series products were launched

  • 7 12287 Bourbon

    Bourbon

    Founded in 1924, Bourbon is a famous Japanese confectionery brand, formerly known as the long-established Japanese confectionery North Nippon Confectionery Company, and its cookies and confectionery series are popular in Japan. Bolumont is also known as Bourben or Baibang in Hong Kong and Macao, and was in Zhejiang in 2007

  • 8 11645 White Lover

    White Lover

    Shiroi Koibito is a chocolate filled cookie crepes produced by Ishiya Confectionery Co., Ltd. in Sapporo, Hokkaido. Since its birth in 1976, Shiroi Koibito has been a popular Hokkaido specialty for many years, and even became an all-day Airways passenger plane to and from Hokkaido

  • 9 10426 Jenny Bakery 珍妮聪明小熊

    Jenny Bakery 珍妮聪明小熊

    Born in 2005, Jenny Bakery started as a handmade cookie shop in Stanley, Hong Kong. It is precisely in this way that Jenny Cookies are captured by the melt-in-your-mouth taste

  • 10 8071 It's a lot of fun

    It's a lot of fun

    As Mondelēz International's chocolate chip cookie brand, Quduoduo has gained global popularity with its iconic chocolate hard cookies. Since the appearance of chocolate chip cookies in the United States in the early 19th century, Quduoduo has become one of the best-sellers. It has been in the middle since 1998

  • 11 7682 Kjeldsens blue cans

    Kjeldsens blue cans

    The brand of Kelsen Group A/S in Denmark has a history of more than 80 years. Kelsen Group is the world's largest producer of butter cookies, all of which are produced in Denmark with an annual production capacity of 25,000 tons and sold to more than 110 countries around the world.

  • 12 6102 AKAI BOHSHI 红帽子

    AKAI BOHSHI 红帽子

    Founded in 1985, Red Hat is part of TIVOLI Co., Ltd., a Japanese pastry gift box manufacturer, which has the largest market share in the Japanese wedding cake market. Red Hats are known for their recognisable and beautiful gift box packaging, and the girl on the gift box is named after an oil painting

  • 13 5897 Tatawa

    Tatawa

    Established in 1992, Tatawa is a well-known biscuit manufacturer in Malaysia and has been named one of the Best 50 Companies in Malaysia several times, and has received the Golden Bull Award from the Ministry of International Trade and Industry as well as the Industry Excellence Award. Most of Tatawa's cookies are soft-filled cookies

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