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List of product brands > Food & Liquor > Casual snacks > Crispy biscuits > Shortbread biscuit brand rankings Updated: 2025-02-21

2025 Shortbread Biscuit Brand Ranking

[2025 Crispy Biscuit Brand Ranking] Relying on the big data of the whole network, the shortbread biscuit brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of shortbread biscuits (in no particular order): Walkers Volks, McVitie's, LOTUS Heqing, Gullon Guyou, belVita Baking, Youguan, Yudian, Silang, Sanniu, If you are querying what brand of crispy biscuits? This shortbread biscuit brand ranking list is for your reference only.

  • TOP.1 Walkers Volks

    Walkers Volks United Kingdom

    Butter shortbread originated in Scotland, for the British, Christmas is not complete without butter shortbread, although Denmark, Ireland and Sweden are also good, but the Scottish version is the most famous, and Walkers is the most popular in Scotland, and even has the reputation of the world's best butter shortbread, from the royal family to ordinary people's homes, butter shortbread produced by the Walker family will appear on the table. Founded in 1898, Walkers is not only Scotland's largest food exporter, but also a favourite of the royal family, having been chosen by the Prince of Wales as a shortbread processor for his organic brand, Duchy Originals. In 2002, he was awarded the title of Royal Family, supplying oatcakes and butter shortbread to the British royal family. As well as being favoured by the royal family, Volks is also well-known in the industry, having won the Queen's Export Achievement Award, the UK's highest honour, on four occasions. Today, Volkers still supplies butter shortbread to London's high-end department store Harrods, with sales lines spread across high-end supermarkets Waitrose, high-end department stores Fortnum Mason and Selfridges, the UK's largest B2C retailer Ocado and the UK's major ...

    1
    Score
    86
    popularity
    8400
  • TOP.2 McVitie's 麦维他

    McVitie's 麦维他 United Kingdom

    As one of the birthplaces of biscuits, the United Kingdom is not only a big consumer of biscuits, but also its biscuit industry has always been in the leading position in the world. In the UK, in addition to Vaux, which is famous for its butter shortbread, there is also McVita, which is known to consumers for its digestive cakes. United Biscuits, the parent company of Macvita, is the largest biscuit producer in the UK, with more than 10 well-known sub-brands, including the well-known Jacobs and Crawfords. In 2014, United Biscuit Company, together with GODIVA and Demet's Confectionery of the United States, was joined by the newly formed Paddis Group of Yildiz, the world's third-largest biscuit company. Founded in 1892, Macvita has been authorized to make British royal wedding cakes three times as a supplier to the British royal family, and is known as the British national biscuit brand. To this day, Macvita's biscuits are still an important part of the royal breakfast and afternoon tea table. McVita was the world's first producer of digestive biscuits, developed in 1892 by British Sir Alexander Grant under the name McVities Digestive. The origin of the name digestive bread is due to the fact that people...

    2
    Score
    85
    popularity
    13039
  • TOP.3 LOTUS and affection

    LOTUS and affection Belgium

    When it comes to harmony, consumers' first impression is caramel biscuits. The world-famous Belgian pastry brand is famous for its caramel biscuits and is the largest producer of biscuits in Belgium, with up to 11 production plants in Belgium, the Netherlands, France and Sweden. Harmony's products include waffles, caramel pastries, pastries, ice cream, milk chocolate, etc., but the most famous is its flagship caramel biscuit. During the 2010 Shanghai World Expo, the biscuit was distributed to visitors to the Belgian Pavilion as a representative of Belgian food, giving a glimpse of its position in the Belgian food scene. In 1932, Belgian baker Jan Boone made the first caramel biscuits called Speculoos. Since the 17th century, these caramel biscuits have been used as a dessert for children on St. Nicholas' Day, the day of December 6 (the holiday is in honor of St. Nicholas, the prototype of Santa Claus), and its popularity in Belgium rivals that of waffles everywhere. In the 50s of the 20th century, caramel biscuits began to appear as coffee biscuits in catering establishments. Because...

    3
    Score
    83
    popularity
    16347
  • TOP.4 Gullon Valley Superior

    Gullon Valley Superior Spain

    Gullon is the largest biscuit manufacturer in Spain, with a market share of about 30%. Spanish biscuit products are famous all over the world, with an annual output of up to 100 million tons, exported to many countries around the world, and Guyou is the largest Spanish biscuit brand in export business, becoming the representative of Spanish biscuits. Guyou has played an integral role in the Spanish biscuit market, creating the first graham biscuit in the Spanish market in 1979 and the first biscuit made with vegetable oil in 1986, which contributed to the formation of the Spanish healthy biscuit market. Today, Guyou has three large-scale biscuit production plants in Europe, and its second factory, which opened in 2003, is currently the largest biscuit production plant in Europe. Guyou biscuits have a rich product line, including Maria series, cookie series, sandwich biscuits and digestive biscuit series. Most of Guyou biscuits are coarse grain biscuits such as oatmeal cakes, mainly whole wheat flour, with a high dietary fiber content, the content reaches 11g/100g, the wheat aroma is natural, the sugar content is slightly reduced, and the sweetness is relatively natural, but the oil content is similar to that of Pu...

    4
    Score
    81
    popularity
    7293
  • TOP.5 belVita Baking Brown

    belVita Baking Brown United States

    In the Chinese market, Bake Lang is often known as a breakfast biscuit brand. Originally part of food giant Kraft Foods, Bake Lang was later spun off into Mondelēz International. Baking Brown was launched in the U.S. market in 2012 with a brand image of instant baked breakfast cakes, when U.S. consumers were looking for breakfast alternatives to cereal and milk. It is precisely for this reason that Bake Lang quickly attracted the attention of consumers with its shrewd marketing and became the leader in the American breakfast biscuit market. In its first year on the market, Bake Lang captured a 1.8% share of the U.S. biscuit market, with sales of $66 million. Since then, global annual sales have increased year after year, reaching $600 million in 2018, second only to Oreo, Lezhi and other biscuit brands, becoming Mondelēz's fifth best-selling brand in the United States. In 2015, Baenron officially entered the Chinese market. The market positioning of baked breakfast cakes is specially designed for breakfast, including four flavors: milk cereal flavor, nut honey flavor, apple and red date flavor, and mixed berry flavor. The raw materials are whole wheat, rye, wheat, oats and buckwheat.

    5
    Score
    78
    popularity
    20280
  • TOP.6 Superior crown

    Superior crown United States

    The predecessor of UG, Danone Milk Crispy Biscuit and Danone Milk Extra Thick Biscuit, began to be sold in the Chinese market as early as 1998 and has been a leader in the milk shortbread biscuit market. In 2007, Danone's biscuit business was acquired by Kraft, and in 2008 Uguan was launched as the parent brand of both products, becoming a favorite milk biscuit brand in the Chinese market, and is now owned by Mondelēz International. Previously, Danone relied on its strong marketing efforts and marketing channels to firmly occupy the first place in the East China market from its entry into the Chinese market until 2007, and the sales in the Chinese market accounted for 5% of its global sales at that time. Launched in 2011, the mini Youguan milk cake is mini, crispy and crispy, you can take one bite at a time, and it is also loved by children. Youguan milk crispy biscuits are positioned as nutritionally fortified biscuits, containing milk ingredients, and the amount of milk powder added is not less than 3.2%, so it is also welcomed by many children and parents, and performs well in the children's milk biscuit market. The most prominent feature of Youguan milk crispy biscuits is that the taste is fragrant and mellow, and the mellow milk is combined with the original flavor of wheat,...

    6
    Score
    76
    popularity
    10925
  • TOP.7 Something delicious

    Something delicious Fujian

    Delicious Snack is a biscuit brand launched by High Fashion Group in 2004. Delicious Snacks was initially well-known to consumers for its delicious snacks and advertising slogans, and since then, it has also rapidly increased its popularity with the help of advertising and marketing. There are as many as 14 delicious biscuit products according to the series, among which the shortbread biscuit category mainly includes high-fiber series and shortbread series. The high-fiber series is the most representative series of delicious points, and it is also the leader of the domestic coarse grain biscuit market segment, which is welcomed as soon as it is launched. High-fiber biscuits are made from grains such as wheat flour, and the dietary fiber content is higher than that of ordinary crispy biscuits. The cake has a light wheat flavor and the overall taste is rough. In order to make the taste of the biscuits more crunchy, a large amount of refined vegetable oil and shortening are added, and the fat content of more than 30g per 100g is often more than 30g, basically eating 100g of biscuits has exceeded the recommended fat intake of 20-30g per day in the "Dietary Guidelines for Chinese Residents". The shortbread series includes hazelnut, almond, walnut, corn, milk, egg and peanut cream flavors, which are crispier than the high-fiber series, but also have a sweeter and fatty content than the high-fiber series.

    7
    Score
    73
    popularity
    12344
  • TOP.8 Si-lang

    Si-lang Guangdong

    Silang is a biscuit brand of Dongguan Jintai Food Co., Ltd., which was invested and established by Hong Kong Jintai Company in mainland China. Silang took the lead in proposing the concept of coarse grain biscuits in China, and its fiber bran series digestive cakes launched in 2003 were welcomed by domestic consumers at that time, and also led to the development of the domestic coarse grain biscuit industry, and now it is also one of the representative brands of coarse grain biscuits in China. Silang's biscuit products include bran series and kernel bran series, of which the bran digestible series are sugar-free and sugary, and the flavors include plain, peanut, black sesame, red date and seaweed, etc., and the kernel bran multi-grain series is mainly based on oats, red beans and other flavors. Both series are specially added with a large amount of wheat bran, wheat bran has a high dietary fiber content, as a coarse grain biscuit, the taste is usually rougher than ordinary crispy biscuits, still can not avoid adding a lot of oil to balance the taste, it is not recommended to eat more. The sweetness of Silang biscuits is low, the sugar content of 1.6g/100g is much lower than that of ordinary crispy biscuits, and there will be no sweetness in the mouth, while the products without added sugar are not added sucrose, and maltitol is used instead of sucrose...

    8
    Score
    70
    popularity
    13020
  • TOP.9 Three bulls

    Three bulls Shanghai

    Shanghai Sanniu Food Co., Ltd. was established in 1998, and its old specialty fresh onion crisp and evergreen are all well-known products, with a large number of die-hard supporters. Different from the above-mentioned high-end brands, Sanniu's product style is simple but enduring and takes the civilian route, which is called a Shanghai characteristic product with a childhood taste by Shanghainese. The most famous of Sanniu is the fresh onion crisp of 10,000 years of green, which is characterized by the rich fragrance of green onions, the crispy taste, and the sweetness is naturally not greasy. In addition, Sanniu Chive King Biscuits, Sanniu Pretzel Biscuits, etc. are all familiar biscuit products in Shanghai, which are different from other crispy biscuits in that they are salty and sweet, crispy and delicious and not too greasy. Sanniu biscuits are sold in bulk and bags in large and small supermarkets, and it is also very convenient to buy online, usually sold in combination or box, full of portions but very affordable, and the combination of different specifications ranges from 20 to 40 yuan. ...

    9
    Score
    66
    popularity
    13287
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List of related product brands

A list of popular shortbread biscuit brands

  • 1 20280 belVita Baking Brown

    belVita Baking Brown

    In the Chinese market, Bake Lang is often known as a breakfast biscuit brand. Originally part of food giant Kraft Foods, Bake Lang was later spun off into Mondelēz International. Bake Lang was launched in the U.S. market in 2012 and is a fast bake

  • 2 16347 LOTUS and affection

    LOTUS and affection

    When it comes to harmony, consumers' first impression is caramel biscuits. The world-famous Belgian pastry brand is famous for its caramel biscuits and is the largest producer of biscuits in Belgium, with up to 11 production plants in Belgium, the Netherlands, France and Sweden. and

  • 3 13287 Three bulls

    Three bulls

    Shanghai Sanniu Food Co., Ltd. was established in 1998, and its old specialty fresh onion crisp and evergreen are all well-known products, with a large number of die-hard supporters. Unlike the aforementioned high-end brands, Sanniu's product style is simple but enduring

  • 4 13039 McVitie's 麦维他

    McVitie's 麦维他

    As one of the birthplaces of biscuits, the United Kingdom is not only a big consumer of biscuits, but also its biscuit industry has always been in the leading position in the world. In the UK, in addition to Vaux, which is famous for its butter shortbread, there is also McVita, which is known to consumers for its digestive cakes. Microvita

  • 5 13020 Si-lang

    Si-lang

    Silang is a biscuit brand of Dongguan Jintai Food Co., Ltd., which was invested and established by Hong Kong Jintai Company in mainland China. Silang took the lead in proposing the concept of coarse grain biscuits in China, and its fiber bran series digestive biscuits launched in 2003 were welcomed by domestic consumers at that time

  • 6 12344 Something delicious

    Something delicious

    Delicious Snack is a biscuit brand launched by High Fashion Group in 2004. Delicious Snacks was initially well-known to consumers for its delicious snacks and advertising slogans, and since then, it has also rapidly increased its popularity with the help of advertising and marketing. There are as many as 14 delicious biscuit products divided into series

  • 7 10925 Superior crown

    Superior crown

    The predecessor of UG, Danone Milk Crispy Biscuit and Danone Milk Extra Thick Biscuit, began to be sold in the Chinese market as early as 1998 and has been a leader in the milk shortbread biscuit market. In 2007, Danone's biscuit business was acquired by Kraft, and in 2008 U-Champion served as this

  • 8 8400 Walkers Volks

    Walkers Volks

    Butter shortbread originated in Scotland, and for the British, no Christmas is complete without butter shortbread, and while Denmark, Ireland and Sweden are also the best, the Scottish version is the most famous, and the Walkers is the most popular in Scotland and even the world

  • 9 7293 Gullon Valley Superior

    Gullon Valley Superior

    Gullon is the largest biscuit manufacturer in Spain, with a market share of about 30%. Spanish biscuit products are famous all over the world, with an annual output of up to 100 million tons, exported to many countries around the world, and Guyou is the largest export business

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