List of product brands > Food & Liquor > Casual snacks > biscuit > White Lovers Cookies Updated: 2025-02-20

White Lover

Overall scoring
80
Word-of-mouth ratings
8.8
Popularity index
11645

How about White Koibito Cookies Brand introduction

Shiroi Koibito is a chocolate filled cookie crepes produced by Ishiya Confectionery Co., Ltd. in Sapporo, Hokkaido. Since its birth in 1976, Shiroi Koibito has been a popular Hokkaido specialty for many years, and even became an in-flight meal on All Nippon Airlines' flights to and from Hokkaido, becoming a representative product of Japanese confectionery.
 
Unlike traditional cookies on the market, White Koibito is composed of two cat tongue cookies and a chocolate filling, which is divided into two flavors: dark and white chocolate. Sandwich biscuits are not an uncommon product in themselves, but they often weaken the mellow flavor of chocolate due to the strong sweetness of the biscuits, so it is difficult to balance the taste between biscuits and chocolate.
 
To achieve a fusion of flavors, Shiroibito uses a lighter flavor of the cake to pair with the flour, butter, and sugar used by Shiroibito to make the cat's tongue cookies, all from Hokkaido, where the bounty is abundant. Langue de Chat is a kind of baked pastry originating from France, the body of the cake is light white, and there are uniform and fine baking marks around it, which are related to the subtle temperature regulation of the oven, so the temperature regulation and control are stricter. Compared with ordinary cookies, cat's tongue cookies are characterized by a lighter texture and a faster melt after eating. However, the edges of the cat's tongue cookies are too thin and easy to break, and the addition of a chocolate filling slightly larger than the biscuit not only reduces the number of biscuits, but also makes the originally bland biscuit slices smooth and mellow, and the taste is more solid.
 
The specifications of white lover biscuits are divided according to the number of pieces, and the price varies according to the specifications, 9-18 pieces are sold at about 50-80 yuan, and 24-54 pieces are about 100-300 yuan. In addition to the packaging of individual flavors, you can also choose a mixture of the two, so you can try two flavors at once.
 
With the reputation that Shiroibii has won at home and abroad, Ishiya Seika has also done an excellent job in marketing, and even built a Shiroibito theme park in Sapporo, where there is a biscuit workshop where Shiroibii can be made, and there is also a main store that sells Shiroibito and a rose garden, which can be said to truly build Shiroibii into an industrial chain that integrates entertainment and consumption. This approach has had a positive impact, with the theme park attracting 1 million visitors a year, and is popular with both domestic and overseas tourists.