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List of product brands > Food & Liquor > Casual snacks > melon seeds > Melon seed brand rankings Updated: 2025-02-21

2025 melon seed brand ranking

[2025 Melon Seed Brand Ranking] Relying on the big data of the whole network, the melon seed brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of melon seeds (in no particular order): Qiaqia, Lu Jinji, Three Fat Eggs, TRUELOVE Zhenxin, Huiji, Hengkang, Golden Pigeon, Fool, Zhenglin, Fat Nong, Dahaoda, Alishan, If you are querying what brand of melon seeds is good? This melon seed brand ranking list is only for your reference.

  • TOP.1 Negotiate with each other

    Negotiate with each other Anhui

    Qiaqia, known as the big brother of China's melon seed market, has always been at the forefront of innovation in the melon seed industry, and has taken the lead in using boiled melon seeds in its products, so that it is not easy to get dirty hands when eating. The reason why Qiaqia can sit firmly in the top spot of the industry is not unrelated to the distribution channels. Qiaqia seized the mom-and-pop shops in the urban market, and achieved monopoly in some chain supermarkets, and cooperated with Haidilao, Miniso, and other enterprises. It also uses the method of unpacking and receiving gifts to attract dealers to replenish stocks, that is, putting unequal amounts of cash in each box of goods, resulting in a rapid increase in sales. On the other hand, Qiaqia also strictly controls the raw materials and production, has millions of hectares of sunflower orchards in Xinjiang, Gansu, Inner Mongolia and Northeast China, most of the raw materials of melon seeds are self-produced, and the introduction of a large number of foreign brand production equipment such as Buhler, after a series of machine screening such as color sorter and winnowing machine, the size of melon seeds is uniform, and the rate of empty shells and bad seeds is low. Qiaqia melon seeds are rich in variety, the main sunflower seed products, there are 3 products...

    1
    Score
    84
    popularity
    11918
  • TOP.2 Lu Jin Ji

    Lu Jin Ji Hong Kong

    When it comes to melon seeds, the time-honored Lu Jinji brand is indispensable, which has been open for decades and has strong Hong Kong characteristics. Luk Kam Kee is one of the few shops in Hong Kong that can still insist on making its own fried melon seeds, and has been recommended by the famous Hong Kong food critic Cai Lan, and has been dubbed the king of melon seeds by the locals. The founder of Lu Jinji came from Zhejiang, and after arriving in Hong Kong in 1949, he first worked as a street vendor to sell spiced beans and fruits, and then set his sights on the Hong Kong and Shanghai markets, so he began to study the technology of fried melon seeds, and after years of development, he created the legend of the king of melon seeds in Hong Kong. At present, Luk Kim Kee has opened a number of branches in Hong Kong, and each store is crowded with people during holidays, attracting a large number of diners from Canada, Indonesia and Southeast Asia. Different from similar melon seed brands, Lu Jinji's special feature is that the production method of melon seeds still adheres to the traditional hand-made, which is extremely testing the skill of the roasting master, if the melon seeds are fried for a short time, the fire is too small, it is susceptible to moisture and mold, but if the time is too long, the fire is too fierce, and the melon seeds will be broken when they are too dry and bitten. Lu Jinji's master accurately grasps the fire of fried melon seeds...

    2
    Score
    83
    popularity
    11526
  • TOP.3 Three fat eggs

    Three fat eggs Inner Mongolia

    Bayannur City in Inner Mongolia is known as the hometown of sunflowers, and the three fat eggs were born here. Although it has not been established for a long time, with the advantages of product selection in the origin area and large-scale marketing methods, after the three fat eggs were listed, the sales volume from 2016 to 2018 reached new highs, and it soon became one of China's high-end melon seed brands. Compared with other old melon seeds, Sanfat Egg keeps pace with the times, placing advertisements on popular short video software, using Internet marketing to attract consumers' attention, and also forming strategic cooperation with many brands such as Beijing Daoxiang Village, Xibei Noodle Village, Shanghai Laiyifen, etc., so as to achieve rapid expansion of the brand. The reason why the three fat eggs can win a good reputation also stems from the outstanding quality of their melon seeds. Its melon seed planting base is located in the edible sunflower planting base of Bayannur City, Inner Mongolia, and the variety is SH363, which is about 40% larger than ordinary melon seed particles, with large grains and thin shells. The multi-level temperature difference grading frying process developed by Sanfat Egg, that is, frying in a wok, cooling the cooling line, and dust removal from the vibrating screen is completed at one time, which not only ensures the taste of the melon seeds, but also maintains the melon seeds.

    3
    Score
    82
    popularity
    18350
  • TOP.4 TRUELOVE SINCERELY

    TRUELOVE SINCERELY Anhui

    There is a saying in the roasted food industry, the national roasted goods look at Anhui, and the roasted goods in Anhui look at Hefei, among the many roasted food brands in Anhui, they are the first to break out of the world in the melon seed market with sincerity. In the early days, Zhenxin could still compete with Qiaqia in the field of melon seeds, but with the increase of its business categories, Zhenxin's attention to melon seeds declined, and it gradually became a follower in this field. Even if the reputation of sincerity has declined, compared with other emerging brands, its corporate strength should not be underestimated, and it has production bases and sub-packaging plants in many places across the country to ensure that product quality and scale are not limited. Moreover, the scope of Zhenxin distribution is relatively wide, covering more than 20 provinces, municipalities and autonomous regions across the country, focusing on large-scale supermarkets in the northern market. The raw materials of the real melon seeds are taken from Wuyuan County, Bayannur City, Inner Mongolia, which is much larger than ordinary melon seeds and has a bright color. Zhenzhen is mainly sunflower seeds, supplemented by a small amount of pumpkin seeds and watermelon seed products. In order to meet the personalized and diversified needs of consumers, in addition to the traditional yellow skin bag, its sunflower seeds have also launched a mid-end multi-flavor color bag series and high...

    4
    Score
    80
    popularity
    9579
  • TOP.5 Emblem

    Emblem Sichuan

    Huiji did not originate in Anhui, the capital of fried food, but in the early years, it was based on the characteristics of Huipai fried food technology, which successfully cut into the market and quickly won a place, and the brand name was derived from this. Huiji's business in South China and other regions is not too good, but it is more popular in Southwest China and surrounding areas, and enjoys the reputation of the No. 1 fried food brand in Southwest China. Obviously, the success of Huiji lies in its imitation and innovation of Huipai fried goods, as well as the strong support of market channels. The innovative Huiji melon seeds are mainly cooked under micro-pressure and other processes, and the eye-catching cooking mark is printed on the outer packaging, which not only produces a differentiated effect, but also enables consumers to vividly understand the production process of melon seeds. In terms of market operation, Hui Kee benefited from the experience of its chairman Lu Jingang in setting up an agency company before, and quickly established a thorough marketing network. In addition to the local market in Sichuan, Huiji has a layout in Beijing, Guangdong and other provinces and cities, and its products are also exported to Europe, America, South Korea and other countries. As a well-known roasted nut brand in Sichuan Province, Huiji, like Qiaqia, also has production bases in Xinjiang, Inner Mongolia and Sichuan.

    5
    Score
    77
    popularity
    19594
  • TOP.6 Hengkang

    Hengkang Sichuan

    In the same industry, although Hengkang's popularity is not loud enough, it is an indispensable member of China's melon seed market, which is not only the chairman unit of China's nut roasting professional committee, but also participates in the formulation of relevant national standards. In recent years, Hengkang has not stopped at the field of melon seeds, it has developed some nut products according to the development trend of the nut industry. Hengkang has invested hundreds of millions of yuan to build factories and update production facilities, with a rich variety of melon seeds, including sunflower seeds, watermelon seeds and pumpkin seeds, as well as melon seeds and other products. However, its main sunflower seed products have nearly 100,000 acres of raw material bases in Inner Mongolia, Xinjiang, Gansu and other major sunflower producing areas, and there are fewer single products of watermelon seeds and pumpkin seeds. Hengkang's sunflower seeds are divided into series by specifications, including ordinary bagged series and canned extra-large melon seed series, and the two series are mainly different in taste and variety of melon seeds. In recent years, major brands have launched high-end series in order to seize territory in the melon seed market, and Hengkang is no exception. Its extra-large melon seed series is more high-quality in terms of melon seed selection and packaging.

    6
    Score
    76
    popularity
    14577
  • TOP.7 Golden Pigeon

    Golden Pigeon Shaanxi

    In the eyes of many melon seed lovers, the taste of golden pigeon melon seeds is not inferior to some big melon seed brands on the market, with the increase in popularity, although the price of golden pigeon has not changed much, it can be called the king of cost performance in the melon seed industry. However, the quality control management has deteriorated, and some batches of melon seeds have been reported to have occasional hala flavor. Golden pigeon is not rich in the category and taste of melon seeds, but it also has its own characteristics, due to the difference in factors such as the selection of melon seeds, Golden Pigeon is different from other brands of black melon seeds, its sunflower seeds are yellow. The raw materials come from Gansu, Ningxia, Shaanxi and other places, and the size of melon seeds and seeds are only medium in similar brands, but more than 20 flavors of seasoning are used as melon seed accessories, and then roasted according to the formula that has been inherited for many years, and the melon seeds taste sweet and nostalgic. There are few products of the Golden Pigeon, and the most well-known for the perennial is the multi-flavored sunflower seeds. The color of the shell and seed kernel of this melon seed is beige, and the hands are basically not dirty when peeling, and the packaging is large and the price is affordable, and the price of 260g per bag is 9.9 yuan. ...

    7
    Score
    75
    popularity
    10783
  • TOP.8 idiot

    idiot Anhui

    Fool Guazi and its founder Nian Guangjiu have been mentioned by Deng Xiaoping many times and included in the "Selected Works of Deng Xiaoping", which has added a legendary color, making it popular all over the country when the Internet is not developed. Later, due to factors such as long-term business methods and conflicts in the family business, the brand's development momentum was weak, and it missed the opportunity to compete with other melon seed brands. Now, the fool has been taken over by Nian Guangjiu's son Nian Qiang, and the brand has undergone a lot of changes and actively adapted to market changes. At present, Fool Guazi has opened more than 3,000 stores at home and abroad, and has entered various mainstream e-commerce platforms with the main Golden Fool brand. Like Hengkang, the types of fool seeds are also relatively complete, divided into sunflower seeds, watermelon seeds and pumpkin seed series. Each category of melon seeds is mainly a single product, and different product lines are not subdivided. The outer packaging design of fool melon seeds is simple, mainly independent small packaging and ordinary bags, as well as gift boxes, gift bags, etc. Fool's various categories of melon seeds are divided into melon seed particle sizes by taste, and sunflower melon seeds have the most flavors, including original, cream, walnut...

    8
    Score
    74
    popularity
    15786
  • TOP.9 Zhenglin

    Zhenglin Gansu

    Zhenglin, which started by selling watermelon seeds, occupied a place in the melon seed market in the early years, with good sales and reputation, and soon broadened its categories, from a single product to a diversified development, including white melon seeds, peanuts, nuts, etc. In the early years, Zhenglin was repeatedly on the black list due to problems such as excessive peroxide value and mold, which led to its prosperity in the melon seed market. As a veteran enterprise, Zhenglin has set up more than 30 sales branches in Beijing, Shanghai, Lanzhou and other places, and its sales network covers all cities across the country. In addition, Zhenglin's product line is rich, and different series are divided according to the type of melon seeds, including watermelon seeds, sunflower seeds and pumpkin seeds. The product packaging is divided into drums and bags, ranging from small packages of 200g to large cans of 1500g. Zhenglin's main product line is watermelon seeds, which have different flavors such as original flavor, plum flavor, and soy sauce flavor. This series of melon seed varieties are all made of Lanzhou large plates, which have the characteristics of large pieces, thin skin and thick meat. The most classic product is licorice watermelon seeds, which are marinated with fennel, pepper, licorice and other seasoning accessories, and the melon seeds are rich in flavor, crisp and delicious, and the price of 500g per bag is 28.9 yuan. ...

    9
    Score
    73
    popularity
    9017
  • TOP.10 Fat farmer

    Fat farmer Inner Mongolia

    Compared with old brands such as Fool and Zhenglin, who have been deeply involved in the industry for many years, Fat Farmer is an emerging Internet brand in the melon seed industry. Although Fat Farmer has been established for a short time, it has taken e-commerce as an important driver of brand growth, and its sales on major e-commerce platforms have been considerable. The strategies of Fat Farmer and Three Fat Eggs are similar, and they do not create multiple categories and flavors in melon seed products, but mainly use original sunflower melon seeds, and another pumpkin seed. There are 2 different varieties of sunflower seed products, one is made of 363 sunflower seeds from the Hetao Plain, and the melon seeds are large and full. There is also one that is the same as Qiaqia's Kwai Zhen series, using the Xinghuo variety of Inner Mongolia, with less yield, but it is a high-quality raw material for sunflower seeds, which is large and full, and the appearance is all black, however, the taste of the three fat eggs is less than that of the Qiaqia Kwai Zhen series. The varieties of melon seeds in small yellow cans and small red cans are 363, of which the melon seeds in small yellow cans are larger than 2cm, the seeds are full and the meat is thick, and the more you chew, the more fragrant they are, and the price of 220g per can is 22 yuan. The melon seeds in the small red can are larger, and the taste is not much different, and the price of 220g per can is 30 yuan. The raw materials of the small powder jar are Xinghuo, melon seed particles...

    10
    Score
    72
    popularity
    12445
  • TOP.11 Big, good, big

    Big, good, big chekiang

    If there is no core competitiveness in the melon seed market, it is difficult to make a breakthrough, and now it is in such a situation, the brand positioning is vague, and there are not many bright products, so that it only has a certain popularity in a small range. Of course, Dahaoda is not completely without its own advantages, it has set up processing bases in Zhejiang, Inner Mongolia and other places. There are also many varieties of roasted seeds covered, including sunflower seeds, watermelon seeds, peanuts, etc. However, due to the lack of outstanding quality and weak marketing methods, except for the leading sunflower seed products, the market response of the rest of the categories is average. There are good kernel series and yellow bag series, the two series of melon seeds are the same, only there are differences in packaging design and taste. In contrast, the Haoren series is more outstanding in terms of packaging design and flavor selection of melon seeds. The series has a variety of flavors such as pecan, caramel, etc., and the seeds are quite full and crisp. It should be noted that its packaging has no self-sealing design, which is more susceptible to moisture after opening, and the price of 90g is 4.9 yuan. ...

    11
    Score
    69
    popularity
    17195
  • TOP.12 Alishan

    Alishan Jiangsu

    Alishan is also an early brand that started with fried goods, but it has not broken the geographical limitations like old brands such as Zhenxin and Huiji, and its product innovation and quality are not outstanding, and the exposure is extremely low. As an older brand, Alishan's melon seed category is quite comprehensive, focusing on sunflower seed products, with a variety of flavors, including original flavor, red date flavor, pepper and salt cream flavor, etc., but the uniformity of melon seed particles is not as big as that of Dahao, and there is a situation of shriveled and empty shell, 248g is priced at 9.44 yuan. Pumpkin seeds and watermelon seeds also have some weight. For those who can't eat watermelon seeds, the difficulty factor plummets, and the watermelon seeds are opened and then packed into bags, so that the seeds can be more flavorful, and it is almost impossible to eat. It's just that the particles of melon seeds are small, the crispiness is average, and the price of 130g is about 9.9 yuan. ...

    12
    Score
    67
    popularity
    14529
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List of related product brands

Top list of popular melon seed brands

  • 1 19594 Emblem

    Emblem

    Huiji did not originate in Anhui, the capital of fried food, but in the early years, it was based on the characteristics of Huipai fried food technology, which successfully cut into the market and quickly won a place, and the brand name was derived from this. Huiji's business in southern China and other regions is not very good, but in the southwest and surrounding areas

  • 2 18350 Three fat eggs

    Three fat eggs

    Bayannur City in Inner Mongolia is known as the hometown of sunflowers, and the three fat eggs were born here. Although it has not been established for a long time, with the advantages of product selection in the origin area and the help of large-scale marketing methods, the sales volume of Sanfat Egg from 2016 to 2018 has repeatedly innovated after it was launched

  • 3 17195 Big, good, big

    Big, good, big

    If there is no core competitiveness in the melon seed market, it is difficult to make a breakthrough, and now it is in such a situation, the brand positioning is vague, and there are not many bright products, so that it only has a certain popularity in a small range. Of course, it's not entirely none

  • 4 15786 idiot

    idiot

    Fool Guazi and its founder Nian Guangjiu have been mentioned by Deng Xiaoping many times and included in the "Selected Works of Deng Xiaoping", which has added a legendary color, making it popular all over the country when the Internet is not developed. Later, due to the long-term management methods and family business

  • 5 14577 Hengkang

    Hengkang

    In the same industry, although Hengkang's popularity is not loud enough, it is an indispensable member of China's melon seed market, which is not only the chairman unit of China's nut roasting professional committee, but also participates in the formulation of relevant national standards. In recent years, Hengkang has not stopped at melons

  • 6 14529 Alishan

    Alishan

    Alishan is also an early brand that started with fried goods, but it has not broken the geographical limitations like old brands such as Zhenxin and Huiji, and its product innovation and quality are not outstanding, and the exposure is extremely low. As an older brand, Alishan's melon seed category is quite comprehensive, main

  • 7 12445 Fat farmer

    Fat farmer

    Compared with old brands such as Fool and Zhenglin, who have been deeply involved in the industry for many years, Fat Farmer is an emerging Internet brand in the melon seed industry. Although Fat Farmer has been established for a short time, it regards e-commerce as an important driver of brand growth, and its sales on major e-commerce platforms have been relatively good

  • 8 11918 Negotiate with each other

    Negotiate with each other

    Qiaqia, known as the big brother of China's melon seed market, has always been at the forefront of innovation in the melon seed industry, and took the lead in using boiled methods to treat melon seeds in products, which is not easy to get dirty hands when eating.

  • 9 11526 Lu Jin Ji

    Lu Jin Ji

    When it comes to melon seeds, the time-honored Lu Jinji brand is indispensable, which has been open for decades and has strong Hong Kong characteristics. Luk Kim Kee is one of the few shops in Hong Kong that can still insist on making their own fried melon seeds, and has been recommended by the famous Hong Kong food critic Cai Lan and is recommended by the locals

  • 10 10783 Golden Pigeon

    Golden Pigeon

    In the eyes of many melon seed lovers, the taste of golden pigeon melon seeds is not inferior to some big melon seed brands on the market, with the increase in popularity, although the price of golden pigeon has not changed much, it can be called the king of cost performance in the melon seed industry. However, the quality control management has deteriorated, and some batches have been approved

  • 11 9579 TRUELOVE SINCERELY

    TRUELOVE SINCERELY

    There is a saying in the roasted food industry, the national roasted goods look at Anhui, and the roasted goods in Anhui look at Hefei, among the many roasted food brands in Anhui, they are the first to break out of the world in the melon seed market with sincerity. In the early days, Zhenxin could still compete with Qiaqia in the field of melon seeds, but with its business category

  • 12 9017 Zhenglin

    Zhenglin

    Zhenglin, which started by selling watermelon seeds, occupied a place in the melon seed market in the early years, with good sales and reputation, and soon broadened its categories, from a single product to a diversified development, including white melon seeds, peanuts, nuts, etc. In the early years, Zhenglin was due to the excessive peroxide value of the product

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