LU was founded in 1846 as a development of a cake shop run by a husband and wife in Nantes, France. In order to attract people's attention, LU built the factory in 1886 in a palatial style, which has now become a well-known local cultural landscape, called the "Nantes Center for Contemporary Art". LU became a well-known biscuit brand in France after 1970, when 84% of families chose LU as the first biscuit brand, and now it is more popular in Europe, America and Southeast Asia, and the products in the Asian market are basically produced in Vietnam.
 
In 1986, Danone controlled LU biscuits in 6 European countries including Germany, France, Italy, Belgium, Spain and the Netherlands, and in 2007, Danone's biscuit business in 22 countries around the world was acquired by Kraft. Before LU entered the Chinese market, Mondelēz introduced some flavors of LU chocolate biscuits through import channels, and it was not until 2016 that the brand was officially introduced to China, with the Chinese name "Luyi".
 
Luyi's cookies are basically a combination of butter and chocolate, which is a very good choice for those who like chocolate. The packaging methods of cookies include gift boxes and portable packs, mainly gift boxes, and the outer packaging box is festive red, which is very suitable for New Year's gifts. There are 5 different flavors of cookies in the gift box, including Aromatic Heart, Floral Vanilla, Chocolate Chips, Classic Roll and Coconut Butter Cookies. The fragrant chocolate cookies have a crispy crust and a soft chocolate flow in the middle, giving them a strong aroma. Chocolate beans and coconut butter are embedded with chocolate beans and desiccated coconut respectively on the cake slices, and you can chew obvious chocolate beans and coconut particles after entering the mouth, and the taste is much richer than simple cookies.
 
Compared with other brands of gift boxes, the price of Luyi is more moderate, basically around 100 yuan, and the cost performance is very high. In addition to the main chocolate chip cookies, Louyi's more popular products include chocolate digestible cookies, chocolate coated cookies, etc., which are still chocolate-based biscuit products, and those who are obsessed with chocolate flavors may wish to choose.