The brand of Kelsen Group A/S in Denmark has a history of more than 80 years. Kelsen Group is the world's largest producer of butter cookies, all cookies are produced in Denmark, with an annual production capacity of up to 25,000 tons, sold to more than 110 countries around the world, in Russia, the Middle East, the development of the domestic cookie industry, almost with the Danish blue can cookies into the Chinese market after the development. Blue can cookies entered the Hong Kong market in the 60s of the last century, quickly occupied the Hong Kong market, gradually penetrated into the mainland in the 80s, and set off a boom in Hong Kong, Macau, Taiwan and other places at the beginning of the 21st century. As the first Danish cookie brand to enter China, Blue Can has become the leader in the early development of the domestic cookie industry by virtue of its advantages in origin, brand and consumer cognition, and was once the brand with the largest market share of cookies in China.
 
Founded in 1933, Blue Can Cookies is the largest manufacturer of butter cookies and baked goods in Denmark by its parent company, Kelsen Group, with offices in the United States and Hong Kong. In 2009, the blue can cookie was granted royal certification by Queen Margrethe II of Denmark and became the official brand of the Danish royal family.
 
Although blue can cookies are a household name in Hong Kong, they are not as well-known in Denmark. Blue can cookies are still produced in two factories in Denmark with an annual production capacity of 25,000 tons and are sold in more than 110 countries around the world, leading the sales in Russia, the Middle East and South America. However, since the 60s, it has been mainly exported to Hong Kong, and has gradually entered the overseas market, and it is almost no longer sold in China, and now it is only available in Copenhagen Airport Duty Free Shop and a few local supermarkets.
 
Blue can cookies can be divided into gift boxes and portable packs in terms of specifications, and are usually the most popular in the form of gift boxes, and the price is concentrated between 100-200 yuan. The classic butter flavor is the most popular item that appears most often in TV commercials. The cookies in the gift box contain 5 shapes, namely Little Sweetheart, Full Moon, Sweet Slices, Vanilla Rings and Gallon Crisp, as the first cookie brand to enter the Chinese market, these 5 shapes almost became the stereotype of early domestic cookie products, and are still popular today. The sweethearts and sweet chips are covered with a layer of frosting, which is crispier than the fluffy full moon, and the gallons are crisped with seedless raisins, which have a hint of fruity flavor in the chew and a richer taste.
 
In addition to the classic butter flavors, after gaining a foothold in the Chinese market, Blue Can has successively launched chocolate, macadamia praline, hazelnut praline, oatmeal cranberry, oat blueberry and other flavors. Its latest chocolate sea salt caramel flavor is a chocolate cube embedded in the cake, and after adding sea salt caramel, it has a slight salty taste, which can be regarded as a new twist on the traditional sweet cookie, and those who like to try new flavors may wish to choose.
 
In fact, compared with small-scale handmade Jenny cookies, large-scale commercially produced cookies such as blue cans are closer to crispy cookies in taste, and the softness is not as soft as handmade cookies, but the oil and sugar content of cookies is higher than that of crispy cookies, which is a high-sugar and high-fat food, and consumers should pay attention to their intake. As for the fact that cookies contain carcinogens (propylene oxide alcohol and acrylamide), they actually refer to the by-products naturally formed under high-temperature baking, which are very common in food processing, and there is no clear safe dosage range, so consumers do not need to panic and choose qualified products of regular brands.
 
The Chinese market is full of many Danish cookies, but in fact, the origin and production process have nothing to do with Denmark, which is misleading to consumers. Denmark is one of the hometowns of cookies, cheese and butter are more authentic and famous, in this context, consumers are more recognized by Danish cookie products, many cookie brands take advantage of this to hitchhike, consumers should pay attention to distinguish when buying.