TIME was established not long ago, founded in 2016 by Hangzhou Original Catering Management Co., Ltd., is an emerging cookie brand in the field of baked snacks in China. In 2018, it topped the Tmall cookie category for 6 consecutive months, with monthly sales exceeding 100,000 boxes, ranking among the top 20 in the comprehensive ranking of the snack industry in a short period of time, and was even praised as a "national baking brand".
 
Different from traditional cookie brands, TIME is more like a dark horse in the cookie market, at the beginning of its establishment, it only relied on Genting Xiaohua cookies to break into the market, with the help of good reputation, consumers' awareness and favorability of TIME have increased rapidly. In 2018, young actor Hu Xianxu was used as the spokesperson, and fully settled in new retail channels such as Freshippo, Yonghui Bravo-Organic Life Museum, and Super Species, targeting the young consumer market through a series of marketing methods suitable for young consumer groups.
 
The establishment of TIME is actually related to the popularity of Jenny cookies, so the original business model of TIME cookies is the same as Jenny cookies, which are handmade in physical stores, but after the popularity soared, the supply exceeded demand, and it turned to industrial mass production.
 
TIME's product division is similar to that of Jenny, which is mainly divided into Genting floret and constellation series. The surface of the Genting small flower series cake is three-dimensional patterned, including butter, durian, coffee and matcha, a total of 4 flavors, among which butter flavor is the most popular, the production is made of French presidential brand butter often used in home baking, the cake body is crispy and fluffy, the butter flavor is very mellow, and the sweetness is moderate. The durian flavor is Thai golden pillow durian, which has a very strong aroma and is a good choice for durian lovers. In terms of packaging specifications, the Genting Xiaohua series has a single flavor, double and triple to choose from, but in order to avoid cross-flavors, durian can only be selected single, and cannot be combined with other flavors.
 
The constellation series is similar to Jenny's nut series, but the taste design is more strange, with as many as 9 flavors, all of which add corresponding nuts or dried fruit particles, which are more chewy than the Genting floret series, but in terms of butter aroma and taste, it is still much inferior to the Genting floret series. In addition to the more common pecans, chocolate, almonds, matcha chocolate, seaweed cashews, cranberries and other flavors, there is also a salty and spicy spicy cabbage flavor, but for this combination similar to dark cuisine, the reviews are mixed, and you can try it as a hunting taste. In addition, the highlight of the Constellation series is its packaging theme, so it has also become the choice of many young couples.
 
In addition, TIME has also made great efforts in packaging, and the products are basically personalized tin box packaging, such as usually using cute cartoon paintings, catering to the current consumption trend of young people, and the price is basically between 100-200 yuan. Similar to Jenny, TIME cookies are handmade with no added preservatives, so they have a shelf life of only 90 days.