Founded in 1985, Red Hat is part of TIVOLI Co., Ltd., a Japanese manufacturer of pastry gift boxes, which has the largest market share in the Japanese wedding cake market. RED HATS ARE KNOWN FOR THEIR RECOGNISABLE GIFT BOX PACKAGING, THE GIRL ON THE GIFT BOX IS MADE BY THE FAMOUS OIL PAINTER FUKZAWA, WHOSE DIGNIFIED DEMEANOR IS REGARDED AS A SYMBOL OF HAPPINESS, SO IT IS OFTEN USED AS A WEDDING GIFT, AND THE GIFT BOX HAS WON THE GOLD MEDAL OF THE "WORLD QUALITY EVALUATION CONFERENCE" (MONDE SELECTION) FOR FOUR CONSECUTIVE YEARS.
 
In Japan, Japanese confectionery is often called wagashi. The popularity of Japanese sweets is due to the fact that Japan has a long tradition of making Japanese sweets, especially in Kyoto, and that the art of making exquisite confectionery for the royal family has been passed down from generation to generation, and that many famous confectionery brands have been born because of the tradition of Japanese people going to Europe to learn how to make confectionery. Pastry brands with a history of precipitation also pay more attention to the control of raw materials, and red hat is also one of the representatives, generally dried fruit raw materials are imported from the United States, Italy, Australia and other countries, and chocolate comes from Luxembourg.
 
As a brand focusing on the wedding market, Red Hat's biscuits are packaged in iron gift boxes, which contain various types of biscuit products, including different flavors of cookies, egg rolls, macarons, small cakes and so on. The cookie flavors in the gift box include almond, vanilla, rose, honey caramel, etc., among which rose and honey caramel flavors are the most representative. The surface of the rose cookie is painted with the outline of Little Red Riding Hood with rose cream, and the delicate cream cake body is pressed with a rose pattern, which is very delicate, and the cake body is crispy and moderate, with a light rose fragrance. Honey Caramel Cookies, on the other hand, contain a large amount of honey chocolate filling, which is slightly moist and soft, and tastes a little like toffee, but with a slightly reduced sweetness and is easier to eat.
 
There are 7 different colors in the red hat gift box, but the combination type and price of the biscuits in the gift box of different colors are different. Among them, the most representative is the red assorted gift box, the biscuit type in the box is the most abundant, with as many as 16 flavors, which is the most suitable as a wedding gift, priced at about 200 yuan.
 
Red Hat has a physical store in Taiwan, and it is directly flown from Japan within 7 days of leaving the factory. There are no physical stores in mainland China, but there are official flagship stores on e-commerce platforms, and it is very convenient to buy.