Button Presses Germany
Germany is a major producer of confectionery in Europe, and Storck, one of the world's top 10 confectionery manufacturers, is a century-old family business from Germany, with a sales network in more than 100 countries around the world. In 1983, Storck launched the wafer biscuit brand Button Presses, which quickly conquered Germany, and was called the world's best wafer by the media, and was marketed in other European countries as well as countries such as Australia, Vietnam and Russia, occupying a place in the biscuit area of large, medium and small supermarkets. Although Button Presses already has a wide consumer base in overseas markets, it has only started to market in China in the past two years. In the early years, domestic consumers mainly purchased through the purchasing channel in Australia, and through the propaganda of the overseas purchasing party, Button Presses wafer biscuits have been hot in the domestic market, and in 2017, knoppers accounted for about 11.7% of the total sales of wafer biscuits on domestic e-commerce platforms, ranking fifth. In fact, it is not easy to form a leading brand in the wafer biscuit market, which is also a common feature of the food industry. Brands of the same echelon will not be particularly different in technology, and it is difficult to form a very significant advantage. Knoppe...
