Yinlu 银鹭 Fujian
In 1985, Xiamen Chen Qingyuan and other 6 young people co-founded the first local village-level enterprise Tong'an County Xinwei Xinghua Canning Factory, which is the predecessor of Yinlu Group, in 1990 to attract investment to win 200,000 US dollars from overseas Chinese, upgraded to Xiamen Tongmao Food Canning Co., Ltd. During this period, it launched its fist product, Yinlu Babao Porridge, which is still very competitive today, and gradually moved towards the national canned food industry. Yinlu, which has been deeply involved in China's canned food market, has been processing ready-to-drink coffee for food giant Nestlé, and in 2011 decided to marry Nestlé to acquire a 60% stake in it. Since then, Yinlu has become Nestlé's largest joint venture in China, and its production of ready-to-drink coffee and porridge has helped Nestlé generate revenue of 45 billion yuan in Greater China in 2017. Backed by Nestlé, the world's top food and beverage industry, Yinlu Eight Treasure Porridge has become synonymous with ready-to-eat Eight Treasure Porridge. Most people will think that the eight-treasure porridge is boiled first and then filled, but in fact, Yinlu has used raw canned and rolled sterilization technology since 1992, so that the eight-treasure porridge is not easy to clump into a clump and better retain the natural taste of cereals.