Danisa is often referred to as the crown Danish cookie in China, and although it is advertised as a Danish brand, there is a lot of controversy about its origin, because the products that appeared in the Chinese market are actually produced in Indonesia and are produced by the well-known Indonesian food manufacturer MAYORA Group.
 
Crown has a long-standing grudge with the authentic Danish Blue Can Cookies, because Crown has similarities with Blue Can in terms of trademark and packaging, and Blue Can has also sued the court several times, arguing that Crown has unfair competition by using the unique packaging, decoration and false advertising of well-known products without authorization. According to the results of the court's trial, Crown was not found to be unfair competition on the packaging, but the "Danish" origin promotion on its products was found to contain false ingredients.
 
Regarding the origin of crown cookies, the domestic media have also conducted investigations and interviews, but different media have different opinions, crown insists that it has its own factory in the Stovring region of Denmark, and now there are indeed products from Denmark in the domestic market. Despite the controversy over the origin of Crown Danish cookies, with its price advantage and vigorous promotion, its sales once caught up with the others, surpassing the blue can cookies that were actually produced in Denmark. In the data released by FMCG magazine in 2017, Crown Cookies ranked first in China's offline sales market share of 37.8%, followed by Blue Can Cookies, with a market share of 34.9%. In fact, crown cookies are usually displayed close to the blue can in the store, and the cost performance is higher, the gift box is around 100 yuan, and the ordinary packaging is less than 50 yuan, so it is not surprising that the offline sales situation is better.
 
As two cookie brands that have been in love with each other for many years, Crown is very similar to Blue Can in terms of taste and appearance packaging. The Crown is still packaged in a gift box, which is also the most popular in butter original, and the five cookie shapes in the box are similar to those of the blue can, including sugar chips, butter rolls, vanilla rings, full moon and raisins. Compared to the blue can, the butter flavor of the crown cookies is stronger, because the crown cookies are higher in butter, and some consumers who prefer a strong taste think that the crown is more authentic.
 
In fact, it is difficult to generalize about the authenticity of Danish cookies, and today's Danish cookies are more like a cookie style, which can be understood as cookies made according to Danish traditional craftsmanship and recipes, focusing on raw materials, flavors and processes, rather than simply dividing them by origin. However, for brands that claim to be made in Denmark but are not so, it is inevitable that they will be suspected of hitchhiking.