Haitian is invincible in the soy sauce market, but it is a novice in the vinegar industry, and it has only been a few years since it entered the vinegar market, but it has successfully jumped to the fifth position in the sales industry with its strong channel advantages, and in the C-BPI China Brand Power Index released in 2017, Haitian Vinegar has been ranked first in the industry brand power index for 6 consecutive years, and has once again won the title of C-BPI "Golden Brand".
 
At the beginning of 2017, Haitian acquired Danhe Vinegar Industry, which has the collective trademark of "Zhenjiang Balsamic Vinegar", aiming to further develop the balsamic vinegar market, but this has set off a huge wave in the vinegar industry, and even Hengshun, a giant in the field of balsamic vinegar, is also sitting on pins and needles. However, after all, Haitian only relies on the strong promotion of channel advantages, and its brand influence in the vinegar industry is far less than that of brands such as Hengshun and Taoxi.
 
Haitian has always been known for its rich variety, covering various types of aged vinegar, balsamic vinegar, rice vinegar and other types, and balsamic vinegar categories are available in balsamic vinegar, Tianding sweet vinegar and red Zhejiang vinegar. According to consumer feedback, the overall taste is light, far from the authentic Zhenjiang balsamic vinegar, but it is more in line with the eating habits of Guangdong, such as Tian Ding sweet vinegar specially prepared for Cantonese-style pork knuckle ginger, and Dahong Zhejiang vinegar is the standard configuration of many wonton noodle shops. In terms of specifications, it is mainly in 445ml or 450ml bottles, and the price is basically between 7-10 yuan, which is more advantageous in the same specification products.