S＆B创始人山崎峰次郎在1923年首先研制出适合Japan口味curry粉，算是Japancurry的鼻祖，最先在商用curry市场站稳脚跟，一时足以和垄断curry界的C&B公司竞争。
 
S&B Little Red Can Curry Powder is an evergreen curry in Japan, which balances the blend of various spices and reduces the proportion of chili peppers to create an Indian curry powder that is most suitable for Japanese tastes, and occupies nearly 30% of the Japanese curry market, second only to the No. 1 waiter.
 
S&B品牌的另一款经典GOLDENcurry系列，是比小红罐更适合现代家庭的curry调料，有curry块、curry酱和即食curry售卖。GOLDENcurry块烹煮后的色泽是均匀的棕黄色，吃下去的甜味来自糖而不是蜂蜜，不过属于偏重口的日式curry，有原味到特辣四个口味，选择更广，不过最辣的日式curry都不会太辣。
 
此外，GOLDENcurry还推出了其他curry品牌不曾涉及到的素食curry酱，GOLDEN即食curry以蔬菜料居多，使S&Bcurry更受素食者的青睐。1983年推出的即食curryCurry No Ohji-Sama，专为小孩设计，酱汁有curry酱、蔬菜糊、水marmalade，口感香甜，一袋Curry No Ohji-Sama，就能解决小朋友不爱吃饭的难题。
 
But in both Japan and China, S&B curry is not selling as well as Haoshi. We are not satisfied with the classics, we continue to innovate in the curry series, and we will also add different ingredients in different markets, and there are more varieties than S&B, which can better hit consumers who want to try more curry flavors.
 
In 2015, due to raw material supply problems, S&B stopped producing Japanese-style curry cubes and other products in China, and withdrew from the Chinese market, making it not as convenient to buy as the first two brands.