Haitian is currently China's undisputed leading seasoning product, originated in the Foshan sauce garden during the Qianlong period, and is one of the first batch of "China time-honored brand" enterprises announced by the Ministry of Commerce. It was the first to realize the vast business opportunities in the oyster sauce market after Lee Kum Kee, and now oyster sauce has become Haitian's second largest category after soy sauce, with the largest sales volume for many years, and in 2017, the market share in China reached 45%, and the revenue is 6~7 times that of the second place Lee Kum Kee, which is in an absolute leading position. Haitian is also one of the drafting units of the national standard for oyster sauce.
As a condiment originally only used in Guangdong, Fujian, Hong Kong and Macao, it is not easy for the national market penetration rate of oyster sauce to reach 22% in 2016, most of which is due to the vigorous promotion of Haitian, the slogan of "Haitian oyster sauce, one trick is fresh" has been more and more well-known by many variety shows, and the sales of high-quality oyster sauce alone in 2017 were more than 1.5 billion yuan.
The fact that it was able to quickly surpass Lee Kum Kee and become the No. 1 brand in terms of oyster sauce production capacity and market share in China within a few years has a huge relationship with its huge and advanced automated production system. Haitian has built a number of fully automated oyster sauce packaging production lines, which can pack up to 28,800 bottles per hour, and the cleanliness of the canning area reaches 100,000 levels, which is comparable to the pharmaceutical industry standard. Haitian also has a physical separation technology that removes oysters and retains only the fresh aroma of the oysters, but it does not have its own oyster farm, and the oyster juice is mainly sourced.
Haitian Oyster Sauce has 5 series of 14 types of oyster sauce products, the best-selling series of Gold Label Oyster Sauce, Oyster Sauce Emperor, Premium Oyster Sauce and Spicy Oyster Sauce are mainly graded according to the content of oyster sauce, the signature series of signature oyster sauce, abalone oyster sauce, mixed oyster sauce and stir-fried vegetable oyster sauce belong to functional oyster sauce, Caibao series oyster sauce without added preservatives, in addition to the classic series that have rarely appeared in the market and the value-added series for catering, the taste, packaging, coverage channels and so on are very complete.
Premium Oyster Sauce was the first affordable product launched by Haitian in 2000 after solving the problem of water separation from oyster sauce, with a price of only 7.5 yuan for 520g, which quickly seized the affordable market that Lee Kum Kee, who was obsessed with the high-end market at that time, had not yet touched. Although the name of the fine oyster sauce is "high-grade", the oyster juice content is lower than that of water, the oyster aroma is lighter, and it can flow when poured, so it can only be regarded as a low-end product. The salty and sweet taste is moderate, which is suitable for auxiliary seasoning and freshness.
The best-selling Gold Label Oyster Sauce is the one with the highest oyster juice content among Haitian oyster sauces, but the water content is second only to the oyster sauce content, and the concentration is not comparable to Lee Kum Kee Old Village Oyster Sauce and God of Wealth Oyster Sauce, but the price of 715g at 12.9 yuan is very affordable. The oyster sauce content of Oyster Sauce Emperor is between the gold label oyster sauce and the high-quality oyster sauce, and Haitian brewed soy sauce is also added, which has a salty taste and is more suitable for stir-frying and pickling, and is sold for 9.5 yuan for 705g.
Haitian oyster sauce in the most high-end positioning is actually the signature series of abalone sauce oyster sauce, also the most recommended, in the oyster sauce added pork bone soup and abalone, the taste of rich layers, mellow texture, seafood flavor but not fishy, 725g sold for 21.5 yuan.
If there are fixed requirements for the use of oyster sauce, you can also consider two other types of oyster sauce from the signature range. The oyster sauce with stuffing tastes more fresh and sweet, and it is suitable for mixing stuffing and marinating meat. The taste of stir-fried oyster sauce is salty and fragrant, and the positioning is the same as that of Oyster Sauce Emperor, and the price is similar, so the two can be substituted for each other.
Those who are very sensitive to food additives can choose Caibao oyster sauce, without adding preservatives, only 908g in large bottles, and the price is 20.9 yuan. In terms of name, taste, positioning, price, and packaging, Choi Po Oyster Sauce is very similar to Lee Kum Kee's Choi Ho Sauce, but Lee Kum Kee Choi Chun Oyster Sauce has a higher concentration of oyster sauce and a sweeter taste, while Choi Kum Kee Oyster Sauce has a balanced balance of salty and sweet, which can be selected according to personal taste.