Recommended Products/Series: Kewpie Classic Salad Dressing, Kewpie Salad Dressing Sweet, Kewpie Salad Dressing Sweet Calorie Halving, Kewpie Salad Dressing Japanese Flavor, Kewpie Salad Dressing Roasted Sesame Flavor
 
Salad dressings appeared in the culinary kingdom of Japan as early as 1925, and Kewpie was the first producer. At that time, Japan was in the midst of the Kanto earthquake, people's clothing, food, housing and transportation gradually westernized, Kewpie seized the opportunity to produce and sell salad dressing, with the very popular Sailu Kewpie doll in Japan at that time as the trademark, the early sales were warmly welcomed by the elderly to children, with an annual sales volume of more than 600 kilograms.
 
Although sales were good, Japanese people at the time were not familiar with salad dressings, and there was an anecdote that mistook salad dressing for pomade oil. Japanese people don't eat salads, and salad dressing manufacturers, led by Kewpie, have improved salad dressing to suit Japanese eating habits and made it a sauce that can be eaten with fish and shellfish such as canned salmon and canned crab, and has given rise to a major faction of salad dressing.
 
Kewpie entered the Chinese market in 1993 and developed rapidly by riding on the expansion of international chain restaurants such as KFC and McDonald's, and became the leader of China's salad dressing market in one fell swoop, occupying about 60% of the market share. In 2008, Kewpie was designated as the catering supplier for the Beijing Olympic Games, and in 2009, it was awarded the "Most Popular Brand among Consumers", and in China Kewpie can be said to be synonymous with "salad dressing".
 
The original salad dressing is Kewpie's flagship product, having adopted this recipe since 1925 and is still the number one salad dressing in Japan. The main raw materials of conventional mayonnaise are vegetable oil, egg yolk and vinegar, the ratio of egg yolk to oil is generally 1:1, but Kewpie salad dressing uses a large amount of egg yolk, 200g salad dressing contains 2 fresh egg yolks, compared with the mayonnaise on the market, the sauce is more viscous and more emulsified, and there is no need to add thickeners. Its calories are quite high, reaching 76.5g/100ml, even if it is a calorie halving product that reduces the content of vegetable oil, it is higher in calories than other brands of fat reduction products, and it is not recommended for people who are losing weight.
 
Chinese consumers mostly like sweetness, and for this Kewpie, a sweet Kewpie salad dressing has been developed, which is processed with whole egg liquid and flavored with white sugar, and the color is milky white. In general, the fat content of whole egg mixtures can be reduced, but the case is the sweet Kewpie salad dressing, which uses only one fresh egg, and has a higher proportion of vegetable oil to achieve a thick texture, with the same fat content and calories as egg yolk salad dressings. The sweet Kewpie salad dressing also has half the calories, the taste is delicate and refreshing, more in line with the taste of the Chinese, 200ml is only 10.8 yuan, and it is a good choice if you don't care about calories.
 
Japanese salad dressing has become a family of its own, wooden fish flavor, plum flavor, yuzu flavor and even matcha flavor of Japanese style salad sauce emerge in endlessly, the typical representative is baked sesame juice and Japanese style vinaigrette, and the wind vinaigrette is paired with kelp, tofu, fish fresh and sweet, and baked sesame sauce has a strong sesame aroma, known as "Chinese style salad dressing", 200ml a bottle of 17.8 yuan can be started.
 
Kewpie's wide range of products includes Thousand Island Sauce, Black Pepper, American Sweet and Spicy for sandwiches or burgers, Lemon and Mustard for seafood salads, and Caesar salad and salad for vegetables. In addition, in order to meet the needs of families, we have also launched small pouch portable products, 25ml or 30ml sachets, which are more convenient to use.