List of product brands > Food & Liquor > Grain, oil, rice and noodles > mayonnaise > Kraft Kraft salad dressing Updated: 2025-02-20

Kraft Kraft

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How about Kraft Kraft salad dressing brand introduction

Recommended products/series: Kraft Wonderful Sauce, Kraft Mayonnaise, Skimmed/Low Calorie Series, Olive Oil Series
 
Kraft's Wonderful Sauce has been an instant hit since its appearance at the Chicago World's Fair in 1993, successfully winning a large share of the American salad dressing market. Prior to this, salad dressings were dominated by vinaigrette and mayonnaise, and the appearance of the wonderful sauce made up for the shortcomings of both, with a refreshing and rich flavor, which can be said to be a "magical existence" for Americans who love strong flavors. It has to be said that the success of Kraft Wonderful Sauce has made a great contribution to Kraft Foods becoming the second largest food company in the world, and the legend of Wonderful Sauce continues to this day.
 
After the merger of Kraft Heinz, it increased its investment in the Chinese market, especially the huge condiment market, which can be described as the main battlefield for multinational companies to compete. As early as 2006, Kraft Wonderful Sauce launched the American classic original Wonderful Sauce in China, but this world-famous Wonderful Sauce failed to cause a boom in China, and was even complained by the Chinese people that the taste was too sour, but the subsequent introduction of light sweet flavor is more popular, and many Western restaurants and high-end restaurants have also used Wonderful Sauce with salad dishes.
 
It is well known that large amounts of vegetable oil are the culprits of salad dressings' high fat content and calorie content, and mayonnaise is even more so. The beauty of Kraft Sauce is that the largest proportion of its recipe is not cooking oil, but water, which not only gives Kraft Sauce a refreshing taste, but also has a fat content of only 29g/100ml, which is much smaller than the fat content of more than 70g/100ml of ordinary mayonnaise. The overall taste is sour, and the light sweetness is more recommended for sweetness lovers, with moderate sweetness and sourness, and it is easier to eat. In addition, there is a low-calorie wonderful sauce for light fooders, with lower calories and the same flavor, and the price is more affordable, 850ml is priced at about 35 yuan.
 
At present, low-fat products are very popular, most of them are achieved by reducing the amount of oil or increasing the amount of water to achieve low fat, Kraft is a two-pronged approach, Kraft low-calorie series contains only 4.5g per 100ml, and the industry average fat content is also 20g/100ml.
 
Skim salad dressings are still relatively rare in the market, and Kraft skim salad dressings are made with skim milk to reduce the greasy feeling of vegetable oil and add a smooth taste. Choose from flavours such as vinaigrette, ranch sauce, Thousand Islands, Caesar dressing, crème frasque and Asian tahini.
 
The use of olive oil to make salad dressings is not new, the original vinaigrette is made with olive oil and vinegar, and Italians even drizzle olive oil directly on the salad to taste the original taste of olive oil. Olive oil has a more than 80% proportion of unsaturated fatty acids, and is used to make salad dressings that not only have a special flavor, but also have a relatively low fat content, and can promote the absorption of most fat-soluble nutrients. The Kraft olive oil range takes advantage of this by using extra virgin olive oil, which has been described as "the best olive oil", which has a rich flavor and a smooth texture. However, the cost is higher, the price is as high as 80-100 yuan, if the budget is enough, you may wish to give it a try.