In the cold drink market, Snow Emperor is a fairly young brand, only officially launched to the market in 2013, and has reached an agreement with a large supermarket chain Wal-Mart, which is an indispensable ice cream brand in Hunan and Hubei.
 
In just a few years, Snow Emperor has occupied a place in the domestic cold drink market, which naturally has its advantages, and is very attractive in the use of raw materials and packaging design, which is most obvious in its products. For example, the live acid series is made from fermented yogurt, which is claimed to contain live bacteria, and has won the 2016 China Ice Cream Product Innovation Award. The so-called live bacteria are active bacteria, which can increase the number of beneficial bacteria in the body and inhibit the growth of harmful bacteria at the same time, thus playing a role in protecting the intestines. The content of solids such as fat, protein, and nuts in ice cream directly affects the texture and flavor of the finished product. Generally, the solid content of ice cream is about 35%, while the Snow Emperor live acid series sets the standard at 38%, the taste is better, but the price is more popular, about 4 yuan can be started.
 
In terms of packaging design, Xiao Ming series and Huang Xinglu series are eye-catching, Xiao Ming series is inspired by the "Xiao Ming" that often appears in textbooks, and the packaging is printed with Xiao Ming's stupid and cute big eyes, cute and interesting. Huangxing Road packaging has a classical sense of age, but also in line with the name "Huangxing Road", but in the taste design is very innovative, sweet wine popsicles, Taiwan mango mixed with milk ice cream, Dutch cheese mixed with snow barley ice cream and other 7 flavors to choose from, suitable for the brave who like to hunt for strange tastes. The former is slightly more expensive, selling at 4.5 yuan each, while the latter is about 3 yuan.
 
As a regional brand, Xuedi has not yet been deployed across the country, but most convenience stores and retail stores in Hunan Province are available, and the official flagship store of Xuedi Ice Cream in Jingdong Mall can buy Xiao Ming series and live acid series, and other products are not yet online. In addition, the online flagship store has Snow Emperor popsicles similar to Huangxing Road for sale, which is claimed to be handmade, but the taste quality is basically the same as that of Huangxing Road, and the price is as high as 16 yuan.