As one of the most special members of the cold beverage industry, ice cream has strict storage and cold chain transportation conditions, so most ice cream brands are mostly sold locally. In order to expand its territory, Nestlé has adopted a strategy of acquiring local brands, such as Peter's in Australia, The Dairy Farm in Hong Kong, Häagen-Dazs in the United States and Dreyer in the United States, and other well-known ice cream brands have been successively owned by Nestlé, which also gives it a share of nearly 20% of the premium ice cream market in the United States. Nestlé is currently the world's second-largest ice cream company after Unilever.
 
In China, Nestlé acquired Wuyang, the largest ice cream brand in Guangdong, and entered the Chinese ice cream market together with the "Nestle" brand, which was already well-known in the world at that time. However, at this time, China's local ice cream brands such as Yili and Mengniu have risen, occupying the top two seats with their milk resources and low-temperature logistics supply chain advantages, and foreign brands such as Luxue and Meiji are also among the best in sales. As a result, Nestlé's business in China is under considerable competitive pressure, showing a regional development trend, with the south concentrated in Guangdong, Fujian and other provinces, and the north entrenched in Beijing, Tianjin and other cities, and the sales volume is still satisfactory.
 
Different from the general brand pursuit of diversity in taste and flavor, Nestlé has a different understanding of ice cream and has spent more thought on the form of the product. For example, the world's first Ben Nana series, the most special thing is that it can be peeled and eaten, and the same jelly is used as raw material with the Luxue Mai Kushi series, with banana, strawberry, grape and cantaloupe four flavors of jelly skin, in 2016, it was also upgraded to a double layer of jelly skin, and you can enjoy sweet and smooth vanilla ice cream after peeling off the skin. In addition, the Ben Nana series also launched a butterfly-shaped "Butterfly Ice" and a mysterious surprise ice cream, "Butterfly Ice" can be broken and shared with friends, and the outer packaging of the surprise ice cream will not be marked with taste information, keeping the surprise until the moment of enjoyment, which is interesting and fun.
 
Nestle's 8th power small and unique shape is easy to make people doubt its ice cream "pedigree", in fact, there is indeed a smooth and sweet vanilla flavored ice cream hidden under the chocolate crispy, similar to Morinaga Pino granular chocolate ice cream, of course, the details are far less ingenious than Morinaga, there is no control of fat content, and the cocoa butter with a high melting point is used, which is very hard when it is first taken out of the refrigerator, and it is recommended to wait for a while before eating. However, in order to meet the taste of Chinese, black sesame seeds are added to the chocolate crispy skin to add a fragrant flavor.
 
Snow rice glutinous rice is a classic Japanese ice cream variety, also known as mochi ice cream, the ice cream is wrapped in glutinous rice skin, the taste is soft and smooth, Nestle introduced this interesting form to China, Chengzhen series has snow glutinous products, including vanilla and green tea, the taste is fresh and natural, bringing consumers a different way to eat ice cream.
 
Of course, Nestlé also has traditional cones, popsicles and cups of ice cream, corresponding to the heart cone, magic and cup series, respectively, and the flavors are also diverse. However, Nestle's entire line of products use cocoa butter chocolate, which is refined from hydrogenated vegetable oil, generally contains trans fatty acids, and the chocolate flavor is not as rich as the dream dragon using cocoa butter, but the price is advantageous, and the maximum for all products is not more than 8 yuan. At present, Nestlé ice cream has not yet started to be deployed online, and if you want to try it, you can buy it at supermarkets, convenience stores or street grocery stores.