Morinaga Dairy, which has a history of more than 100 years, originated from a Japanese pastry factory and is sibling to the well-known snack brand Morinaga Confectionery, and the two merged in April 2018 to become a comprehensive Japanese confectionery and dairy company second only to Meiji Holdings.
 
With many years of experience in dairy production, Morinaga has a wealth of experience in the selection of raw materials for ice cream. Morinaga Ice Cream uses milk from Hokkaido's own farms as the main ingredient, and the quality of its own milk is more guaranteed than that of ice cream that uses large milk powders, and the taste is sweet and smooth. In terms of flavors, Pino granular chocolate ice cream, PARM ice cream and MOW Moore ice cream are the most classic.
 
With more than 40 years of history in Japan and more than 100 million pieces sold annually, Pino's granular chocolate ice cream is a key factor in its legendary status. The fat content of ice cream can be adjusted to melt in the mouth, and Pino is unique in the industry by controlling the fat content of each grain to about 2g, so that its melting point is close to 37°C of human body temperature, and it melts in the mouth instantly. At the same time, the body is small, there are 6 small pieces in each box, you can eat one in one bite, the outer layer of chocolate is mellow and delicate, and the inner layer of fresh vanilla ice cream balances the sweetness of chocolate well, which is very suitable for afternoon tea.
 
Since its launch in 2015, PARM has remained very popular, with cumulative sales of more than 3 billion pieces, making it one of the most popular ice creams in Japan. PARM is also known as the enlarged version of the Pino, both in terms of raw materials and details of the design is very similar, especially the use of fat content to control the melting point of the design, which also gives PARM the characteristics of "melt in the mouth", and the stick shape is more suitable for holding and enjoying slowly on the street. However, PARM has more flavors than Pino, and five flavors including strawberry, matcha, almond chocolate, rich chocolate and almond white chocolate have been introduced in China.
 
The delicate and smooth texture is the biggest selling point of MOW Moore Ice Cream, and Morinaga has put a lot of effort into the production process to achieve this. The delicate texture of the ice cream depends on how crushed the ingredients are during the production process and the size of the ice crystals formed. MOW uses an advanced turbo stirrer to crush milk fat, ice crystals and other raw materials into fine particles, and fill them at low temperatures to prevent Xiaoice crystals from melting and then combining into large ice crystals, so that the ice cream maintains a delicate tissue structure and a more delicate and smooth taste. Flavors include vanilla, Uji matcha, chocolate, caramel and salted cheese, and there are seasonal limited-edition editions available.
 
Morinaga three classic series can be purchased in domestic FamilyMart, 7-11 and other chain convenience stores and imported supermarkets, all imported from Japan, the price is slightly more expensive than the domestic popular brand, Pino is priced at about 18 yuan per box, PARM is also close to 17 yuan, and MOW is about 8 yuan per cup of 140ml. In addition to these three, there are not many Morinaga ice creams that can be found in China, and there are no sales on e-commerce platforms.