In the 90s of the last century, China's ice cream market was occupied by affordable popsicle sorbets, and the field of high-end ice cream was almost blank, and the arrival of Häagen-Dazs in 1996 gave domestic consumers a taste of high-end ice cream. Häagen-Dazs insists on high pricing in the domestic market, opening stores in bustling business districts to create a petty bourgeois atmosphere, selling not only ice cream products, but also a consumer experience for luxury occasions.
 
Häagen-Dazs is currently owned by General Mills in the United States, and most of the world's products, including China, are made in France, with the exception of North America and Japan. Häagen-Dazs has the right to use its trademarks in the United States and Canada owned by Nestlé S.A., and the ice cream products are produced by Nestlé's subsidiary, Nestlé Ice Cream; In Japan, Häagen-Dazs products are manufactured in Japan by a joint venture between Häagen-Dazs, Suntory and Takanashi Dairy.
 
This is also the reason why Häagen-Dazs has different prices in different countries, the so-called "Häagen-Dazs is not worth much in foreign countries" is not accurate, in the United States and Japan because the price of local production is indeed more popular, and in Europe, South America and China, Häagen-Dazs is known for its high quality and high price.
 
"Melt in your mouth" is the realm that many ice cream brands strive to pursue, and the so-called melt in your mouth not only refers to the melting of ice cream, but also the mellow taste and rich flavor of the melted ice cream. The air content in ice cream is an important factor affecting the taste, and the smaller the air content, the denser the ice cream will be, and the more mellow the taste. In this regard, Häagen-Dazs ice cream is more accomplished than ordinary full-fat ice cream, using advanced production technology to reduce the air content, the same volume is about twice the weight of ordinary ice cream, and at the same time, the egg yolk is used as an emulsifier, and the taste is rich and rich.
 
The flavor of ice cream is determined by the quality of raw materials, Häagen-Dazs is naturally not stingy in the selection of raw materials, the main raw materials are fresh cream, pure milk flavor, and other ingredients come from various high-quality production areas around the world, such as Madagascar vanilla, Belgian chocolate, macadamia nuts, Japanese matcha, etc. It is worth mentioning that the sugars in the raw materials are skimmed condensed milk, which can increase the taste of ice cream, but it is more difficult to control the sweetness, so all Haagen-Dazs products are sweet, and it is more recommended if you love sweets.
 
Häagen-Dazs plays a pivotal role in China's high-end ice cream market, with two sales channels: stores and e-commerce platforms, with hundreds of stores across the country, settled in large shopping malls, shopping malls and other places, with more than 20 flavors to choose from in the store, with a price of more than 40 yuan per ball, as well as sweet and creative packages, which are deeply loved by couples who pursue petty bourgeoisie.
 
In the online flagship store, the products include four series: pint ice cream, 100ml small cup ice cream, crispy strip ice cream and crispy sandwich, in addition to the classic American flavors such as vanilla, chocolate, coffee, strawberry, mango, matcha, cookie milk, milk toffee, macadamia nut, grape rum, tiramisu and other flavors. Mango, strawberry and other fruit-flavored ice cream are flavored with jam and contain small pulp, which is rich and natural in fruit; Pure ice cream such as vanilla and tiramisu is added to the whole nuts, and the sweet and crisp taste is a good partner for afternoon tea.
 
In recent years, the competitive pressure on China's ice cream market has increased, while Häagen-Dazs has been slightly weaker in terms of product innovation, only updating one or two flavors every year, resulting in a decline in market share. However, the price is still higher than that of domestic first-line brands, with pint-packed ice cream selling for nearly 100 yuan, and 100ml small paper cups, crispy strips of ice cream and crispy sandwiches are all sold for 38 yuan a piece. If you are worried that the quality of the ice cream will change due to the delivery of the cream, you can purchase an e-voucher online, which is slightly cheaper than the store.