As we all know, New Zealand is rich in dairy products, and the largest dairy processing company is Fonterra Co-operative Group, with an annual output of 2 million tons of dairy raw materials, value-added raw materials, special raw materials and consumer dairy products, occupying a leading position in the dairy industry in New Zealand and even the world. Fonterra has become the largest ice cream supplier in New Zealand with the two major brands of Tip Top and KAPITI, with different positioning of the two, Tip Top takes the popular route and has a market share of more than half in New Zealand, and has been rated as "the most trusted brand in New Zealand" by the authoritative Reader Digest. KAPITI is the epitome of high-end ice cream, having won the Premium Ice Cream Ice Cream Awards many times and is a regular guest at the table of Michelin-starred chefs.
 
New Zealand has the second highest per capita consumption of ice cream in the world, and Tip Top and KAPITI stand out from the crowd. In terms of manufacturing, Tip Top was only merged into Fonterra in 2001, before it was an ice cream company founded in 1936, with more than 80 years of production experience, and in 1962, it also established the largest and most advanced ice cream factory in the southern hemisphere in MtWellington District, Auckland, using automated production lines.
 
KAPITI also adopts automatic production, during the mixing process, there will be air into the ice cream, making the ice cream texture fluffy and soft, but excessive air will also make the ice cream lose its flavor and freshness, and taste like a marshmallow has a feeling of "emptiness". Generally, the air content of ice cream produced in industry is generally 50%, and gelato, which is known for its thick and creamy gelato, generally contains 35-45% air, while the air proportion of KAPITI is only 30%-40%, which is denser and has a silky and thick taste.
 
Dairy products are the main raw materials for making ice cream, which determines the milk protein and milk cream content of ice cream, on the one hand, harmonizing the taste and increasing the nutritional value, and on the other hand, "surrounding" the air and fat in it like a cement wall, making the taste more silky and delicate. Milk or yogurt will be used for handmade or higher-grade ice cream, while industrial milk powder commonly known as "big bag powder" is mostly used for industrial production, the former has a more mellow and smooth taste and a rich and pure milk taste.
 
Both Tip Top and KAPITI use Fonterra's milk and whipped cream as raw materials, which have a better milky taste and texture than ordinary ice cream, with a milk fat content of more than 10%, which belongs to China's national standard of full-milk cream. The so-called full-milk ice cream refers to ice cream with a milk fat content of more than 8% and does not contain non-dairy raw materials such as vegetable oil and margarine, which is the type of ice cream with the highest nutritional value, and the milky taste is purer and richer than that of products with non-dairy cream or margarine. In terms of grade, KAPITI chooses better quality milk sources with relatively high nutritional value. However, the dairy content in ice cream is still low, and it is more to improve the taste and taste, and there is no need to blindly pursue its nutritional value.
 
If dairy products dominate the mouthfeel of ice cream, then flavor substances are the creators of taste, and the most common flavor substances are fruits. In order to save costs, most manufacturers use artificial flavors and pigments to modulate the color and taste of fruits, and the taste is often incongruous, while Tip Top uses natural flavors and natural colors to add flavor and color to ice cream, and the taste is more refreshing and natural than ice cream with artificial flavors and colors. High-end ice cream tends to be made with fresh fruit, which is also the most attractive feature of KAPITI, but unlike other brands that directly put fruit on top of the finished ice cream, KAPITI adds fresh puree during production, and the sweetness of the fruit brings out the rich milky taste, creating a wonderful flavor that other brands cannot match.
 
In 2016, Tip Top entered China as an online sales model, and now has official flagship stores on Tmall and JD.com, all products are imported from New Zealand, and there are two types of 2L large box ice cream and popsicles. The boxed ice cream flavours include Vanilla, Hokey Pokey, Posen Berry and Neapolitan Tricolor, with Vanilla, Posen and Hokey Pokey all winning the top three awards in the New Zealand Ice Cream Association's Best Ice Cream Competition. The vanilla-flavored milk is the most intense, and it is the classic ice cream of Tip Top; Hokey Pokey is made with French vanilla and honeycomb toffee, which is sweet but not greasy, and is highly regarded by sweet tooths; Posenberry is a "New Zealand specialty", a special variety that has been bred and improved, because the sour taste is too irritating to the locals and is generally pickled and dried, but it is made into sweet and sour ice cream, which balances the greasy feeling of the cream and has a unique flavor.
 
Popsicles are divided into whirlwind popsicles and lava popsicles, the selling point of whirlwind popsicles is that the outer layer is made up of milk, chocolate and cookie crumbs, and the inner layer is served with cookie ice cream or chocolate ice cream, which tastes crispy and mellow. There is also a layer of raspberry jam or caramel between the skin of the lava popsicle and the ice cream, giving it a rich and layered taste. The price of Tip Top is in line with the level of mass consumption, but the price in China is also comparable to high-end ice cream brands such as Häagen-Dazs, with a popsicle close to 30 yuan a piece, and the preferential price of 2L box ice cream is still about 188 yuan, which is a good choice for families to enjoy together. In addition, Tip Top has opened an offline store in Foshan, Guangdong, with more flavors than on e-commerce platforms, which can be purchased on-site by consumers.
 
KAPITI has not yet officially launched its presence in China, and only a small number of boxed ice creams are available on Suning.com's fresh channel, including classic vanilla, chocolate, fig manuka honey, white chocolate and other flavors. Vanilla Flavor won the Best Ice Cream Award in 2014, and it is not an exaggeration to say that vanilla ice cream is the benchmark for vanilla ice cream. Offline KAPITI is exclusively sold by the global supermarket chain Costco, if there is Costco nearby, you may wish to try it, but the price is higher, and the price of a 1L pack is more than 200 yuan.
 
In summary, Tip Top and KAPITI have different advantages due to their different positioning, the former is rich in taste, cost-effective and easy to buy, while the latter is more sophisticated, mellow in taste and pure in milk, and consumers can choose according to their respective needs.