Founded in 1917 and owned by Meiji Dairy Co., Ltd., Japan's largest dairy company, Meiji has a history of more than 10 years and has a share of nearly 10% of the highly competitive Japanese ice cream market. The star product Meiji Super Vanilla Ice Cream topped the list on TV Asahi's "10,000 People Vote for Favorite Ice Cream" program, which is evident in its popularity.
 
Meiji began producing ice cream in 1924 and made its first appearance in China 60 years later, with the products manufactured by Guangdong Siming Yantang Dairy Co., Ltd., which contributed about 150 million yuan in sales to Meiji in 2013. Meiji's main position in South China, in order to expand to the national market, in 2015 in Guangzhou wholly-owned ice cream factory, following the Japanese production technology, technology and management system, the taste and flavor of the product is no different from the Japanese version, has now radiated to Central China, North China and other regions of the first-tier cities, the sole proprietorship of the ice cream business is more popular with consumers.
 
In terms of product lineup, Meiji ice cream is divided into 7 series, including premium cup series, strip series, color box series, torch series, casual cup series, family series, and business pack series according to capacity and packaging. The Meiji popsicle series and the color box series are Meiji's best-selling popsicle products, and the general popsicle products on the market are made by sterilizing water and raw materials and then frozen, and the production is very simple, but Meiji popsicles are made by mixing various materials such as cream and sugar through homogenization, cooling, aging, freezing and other processes, and the fat balls are broken during the homogenization process to avoid the formation of a cream layer, so that the ingredients are evenly dispersed and the taste is more delicate and smooth. Unlike cup or box ice cream, Meiji popsicles are coated with a crust on the surface of the ice cream sticks, and large fruit pulp, condensed milk and other ingredients are added to the inside, giving it a richer texture.
 
Each country has a different understanding of the taste of ice cream, with New Zealand pursuing pure milk and American-style ice cream being sweeter, while Japan likes to incorporate Asian elements such as matcha, condensed milk, and red beans into ice cream. Meiji's most classic is matcha red bean ice cream, which interprets the classic Japanese dessert "Uji Kintoki", a bite of rich condensed milk wrapped around the tip of the tongue, when a little greasy, matcha smoothie appears, with soft red beans, milk, tea, beans complement each other, is the best choice for dessert after meals. If you like a fresh taste, we recommend chestnut and red bean ice cream, the outer layer is sweet ice water, and the inside is mixed with small chestnuts and red beans, you can eat a variety of ingredients in each bite, and it is best to taste it slowly when you have time.
 
In addition to vanilla, chocolate, mango, strawberry, matcha and other monochrome ice cream, matcha chocolate, kiwifruit yogurt, coconut pineapple, almond chocolate, condensed red beans, chestnut red beans, condensed mango, sea salt lychee, blueberry yogurt and other fresh pairings are also worth trying.
 
It is a pity that Meiji does not yet have an online purchase channel, but it is very common in convenience stores and supermarkets, and it is quite convenient to buy, the strip series and torch series do not exceed 10 yuan, the color box is generally 6 pieces, and the average is less than 7 yuan, and the casual cup is about 10-15 yuan, and the family and business packaging are large portions, and it is more suitable to share on dinner occasions, and the price is 50-75 yuan. If you are not accustomed to the rich taste of American and New Zealand brands, Meiji ice cream will give you a different refreshing experience.