Baxi's status in Beijing and Shanghai is comparable to that of Häagen-Dazs, and it is the representative of China's high-end ice cream. Baxi is a subsidiary of Beijing Ailai Faxi Food Co., Ltd., which was acquired by Beijing Sanyuan Dairy in 2015 and became an important member of its dairy map.
 
Many consumers think that Baxi is the Chinese version of the BUD'S brand in Los Angeles, USA, and the logos of the two are very similar, and the official website of Baxi also mentions many times that the ice cream production originates from the formula and technology of BUD'S. In fact, Qiu Zhen, the founder of Baxi, did work near BUD'S in Los Angeles, but it is unknown whether he obtained the formula, and Baxi did not obtain the brand authorization of BUD'S and was not an agent. In other words, Baxi has been an absolute local brand since its birth.
 
Before the 90s, there was no domestic full-fat ice cream in the history of Chinese ice cream, and the production of Baxi ice cream ended the history of only imported pure cream ice cream, and the initial price was several times higher than the ice cream on the market, of course, the taste was not at the same level. As one of the few full-fat ice creams in China, Baxi Ice Cream contains more than 55% of the fat raw materials such as raw milk and fresh cream, and the milk fat content is several times that of the national standard full-fat ice cream, with a rich and smooth taste.
 
A small number of low-priced products on the market often use sweetness to cover up the freshness of the material, and add more sugar, sweeteners, etc., which makes it taste sweet and greasy. Like Häagen-Dazs and Tip Top, Baxi chooses jam to flavor, the ice cream tastes sweet and natural, and it is not easy to get greasy after eating too much, but strawberry, blueberry ribbon, mango and other fruit flavor products add more jam and white sugar, the sweetness is more obvious, and it is more suitable for young women who like sweets.
 
In terms of flavors, Baxi's most classic bestsellers are vanilla, chocolate and green tea ice cream, and each type of package covers all three flavors. Vanilla ice cream has always been the overlord of the ice cream industry, in Hong Kong and Taiwan, it is generally literally translated as "vanilla" or "vannelan" flavor, due to the small production of natural vanilla seeds and high cost, most of the vanilla ice cream is made of synthetic vanillin, only a few high-end ice cream uses natural vanilla seeds as raw materials, Baxi vanilla ice cream is among them, and the vanilla pods of Madagascar are used to make ice cream, the taste and grade are better than the general vanilla ice cream; Baxi Chocolate Ice Cream is highly regarded by chocolate lovers, using more than 3% cocoa powder to create a rich chocolate flavor, and the flavor is more mellow than brand products such as Nestlé that use cocoa butter substitutes. The reason why green tea stands out can be attributed to the fresh and natural taste experience, the slight astringency of green tea brings out the mellow of ice cream, and the sweetness is just right, which is the most suitable for summer heat.
 
In addition, Baxi Ice Cream also launched tiramisu, strawberry, rum, mocha almond, chocolate hazelnut, blueberry ribbon, mango, biscuits and other richer flavors, such as rum flavor mixed with milk and wine aroma, mocha almond with nutty crisp taste, friends who like to hunt for strange flavors may wish to try.
 
From the perspective of product form and packaging, Baxi ice cream can be divided into three kinds of ice cream sticks, cones and cups of ice cream, of which cups are small cups, barrels, large barrels and family packs of four kinds of packaging, crispy ice cream sticks are about 7.5 yuan, cone ice cream is sold for about 7 yuan, small cups of ice cream are close to 9 yuan, barrels, large barrels and family packs are suitable for many people to share, and the price has also risen to 25-78 yuan.
 
Baxi has a layout on e-commerce platforms, offline supermarkets and convenience stores, which is more convenient to buy, and currently also has stores in Shanghai and other places to sell bulk ice cream.