Yili is a well-deserved dairy giant in China, and has been shortlisted in the "Top 20 Global Dairy Industry" released by Rabobank for four consecutive times, and also belongs to the first camp in the global dairy industry. In the field of ice cream, Yili is also the first echelon leading the Chinese market, and its sales volume has dominated the industry for more than 20 consecutive years.
 
As the largest dairy enterprise in China, Yili has incomparable advantages in raw material costs and distribution channels. Needless to say, Yili controls the three major milk source bases in Northwest, Inner Mongolia and Northeast China, providing stable milk raw materials, which is significantly lower than brands that need to purchase milk or cream separately. In terms of distribution channels, as a brand that has been deeply cultivated in the dairy industry for many years, Yili has set up direct sales branches in central cities across the country, and on this basis, it radiates to surrounding counties, townships, towns and other regions, and cooperates with the cold chain model established for many years, and the products are circulated all over the country, even in the grocery stores in remote towns and towns, Yili ice cream can be seen.
 
In fact, Yili only established the cold drink division in 1993, and the development time is not long, but in 2017, official data shows that its sub-brands "Qiaolezi" and "Zhenxi" have become Yili's main brands, and together with Jindian, Anmuxi, Changyi 100%, Changqing, Joy Day, and Jinlingguan, Yili has contributed more than 45% of its revenue.
 
"Zhenxi" is the representative of Yili's high-end ice cream, which is directly built in conjunction with the liquid milk division to extract fresh cream from the high-quality milk of Yili Ranch as raw materials. Cream is a typical cream, also known as "animal cream", and cream, which is often used in ice cream production, is also non-dairy cream, which mainly comes from vegetable oils, in contrast, ice cream made from cream has a more mellow and smooth taste and sweet taste. From this point of view, the quality and taste of Zhenxi ice cream are higher than the non-dairy "Yili Ranch" series, and even comparable to Tip Top, Besses and other products, but the price is much lower, if you like pure milk flavor, it is a cost-effective choice, 90g small cup is sold for 9 yuan.
 
"Qiaolezi" is very popular in Yili's mid-range ice cream, the outer chocolate crispy skin is reminiscent of Menglong regardless of thickness and taste, and the price is slightly lower, generally priced at 3-5 yuan, known as "low-profile version of Menglong". What's even more exciting is that the crispy-wrapped ice cream also hides large pieces of chocolate, which will definitely satisfy consumers in terms of chocolate portions. The Belgian chocolate flavour also has a rich chocolate crust and a sweet vanilla ice cream for a smooth and delicate taste, but the other three flavours – blackcurrant with pistachio, peach with plate yogurt and mint tiramisu with chingkie – are a blend of different flavours and can also be used as a new taste.
 
In addition, in order to meet the needs of different tastes, Yili also has the ice factory series with the main fruit flavor, the Yili ranch series with pure milk flavor, the Yili torch series with Olympic packaging, the fun series with Disney packaging and the basic Yili popsicle series, with a unit price of 2-4 yuan. The common bitter coffee and old popsicles on the market belong to the Yili popsicle series, which are affordable and deeply loved by consumers. Because of the wide offline distribution rate, Yili does not pay much attention to online channels, and only sells a small number of products in its own stores in Jingdong Mall.