Heluxue is the world's largest ice cream producer, and is the ice cream business brand of Unilever, but Heluxue is not the original brand name, but the abbreviation of "Helu's Ice Cream Company". The British century-old brand and Lushi are the earliest ice cream brands acquired by Unilever, and then it acquired a number of strong ice cream companies around the world, and unified the "heart brand" as the trademark, and the text below retains the original brand name, so Australia's Streets, Brazil's Kibon, Italy's Algida, Germany's Langnese, the Netherlands' Ola, Spain's Frigo and China's "Heluxue" are the result of Wall's adaptation to local conditions.
 
How to impress the hearts of Chinese consumers who are not very fond of cold food is a common problem faced by foreign brands when they set foot in the Chinese market. He Luxue adheres to the consistent routine of "following the customs", Chinese are not used to hoarding large barrels of ice cream to enjoy at home, but are happy to "buy and eat now", so He Luxue put the main market in small supermarkets, commissaries and other retail terminals everywhere, and at the same time used to send freezers, sun umbrellas to attract self-employed people to join, in a short time and Lu Xue's iconic "heart brand" all over the streets, only 6 months after landing in China, sales exceeded 3.5 million liters, setting a record for Unilever Global Ice Cream New Company in the first year of operation.
 
So far, Heluxue is second only to domestic first-line brands such as Yili and Mengniu in the market share of ice cream in China, and is the most successful localized brand among many foreign brands. Heluxue's product series has a comprehensive layout, and its three sub-brands, Menglong, Cuaiduo and McCoolshi, cover different consumer groups.
 
Monlon is the creator of the world's first chocolate crispy ice cream, Belgian premium chocolate made from natural cocoa butter. At present, most chocolate ice cream on the market uses cocoa butter extracted from vegetable oil, compared to natural cocoa butter with a low melting point, which melts completely at about 35 °C, so the skin of Menglong chocolate is "only dissolved in the mouth, not in the hand", and the taste and texture are better than that of chocolate ice cream with cocoa butter. The crispy crust is more than 2mm thick, which is firmer than the less than 1mm crispy crust on the market, and with sweet ice cream and crunchy nuts, the sweetness of chocolate and ice cream is more suitable, and it is highly regarded by young women. However, because the cost of natural cocoa butter is higher than that of substitute cocoa butter, the overall price of Menglong is also high, about 7-9 yuan.
 
The biggest feature of the cone is that it is rolled into a cone-shaped cone, which is not only easy to eat compared with ordinary cup ice cream, but also increases the crispy and delicious taste, which is especially suitable for shopping. Aimed at young consumers aged 15-25, the top layer is covered with peanuts and chocolate, which complements the soft and smooth ice cream, with crispy cones, and finally a large piece of chocolate. IN 2018, CUTEDO ALSO COLLABORATED WITH OREOS TO LAUNCH CUTELY MORE OREO, ALSO KNOWN AS "TSUNDERE DISH", THE TOP LAYER IS REPLACED BY A WHOLE PIECE OF OREO, AND THERE ARE ALSO A LITTLE OREO COOKIE CRUMBS HIDDEN IN THE ICE CREAM INSIDE, WHICH IS A NEW GENERATION OF POPULAR PRODUCTS.
 
McCool Lion, which specializes in children's markets, has grown up with several generations, and most of the common popsicles are frozen from juice or water, which melt directly into liquid, while McCool Lion's representative green tongue takes a different path, freezing apple-flavored jelly at -30 °C, which has a hard taste when frozen, but when the temperature rises, it will become jelly, hanging down like a tongue, and the name image is apt, which is the memory of many post-90s children.
 
In addition to the three main sub-brands, Heluxue also has a number of product series such as milkshake cup, mille-feuille, global style, many circles, big fruits, etc., milkshake cups and mille-feuille snow milk have a strong flavor, large fruits and many circles are mainly fruit-flavored, and the raw materials of global style are collected from all over the world, gathering the customs of various countries.
 
Unlike Häagen-Dazs, which entered China in the same period, Heluxue does not have a fixed offline store, which is also in line with its popular positioning, with unit prices ranging from 2 to more than 30 yuan, among which Menglong and Global Style belong to the ranks of high-end ice cream, and the price is slightly more expensive. In addition, the e-commerce platform also has its own store with Luxue, but ice cream has higher requirements for cold chain transportation and fewer flavors, while supermarkets have richer flavors and are very convenient to buy.