In the early 50s of the last century, the Shanghai cold drink market was controlled by foreign enterprises, in order to change this situation, Shanghai Yimin Food Factory founded the "Guangming brand" cold drink, using the equipment production of the "beauty brand" cold drink, and the bright cold drink also became the first industrialized large-scale production of cold drink enterprises after the founding of New China, once dominated the local market in Shanghai, and the first market share for decades.
 
 Guangming brand cold drinks have always taken the low-end route of high quality and low price, and the price is mostly between 1-3 yuan. Nowadays, it is very rare to be able to buy ice cream for about 1 yuan, and the Guangming brand "Three Brothers of Popsicle" is also among them. The three popsicle brothers are composed of saltwater popsicles, mung bean popsicles, and red bean popsicles. The top half of mung bean popsicles and red bean popsicles are full of mung beans or red beans, and the bottom half is mixed with rich soy milk, which is refreshing and sweet, making it a cool choice in summer.
 
Ice brick series is the most popular product of Guangming, whether it is the beginning of the 90s of the last century, or in recent years, it is this series that has become popular, the simple dark blue packaging and sweet and smooth vanilla flavor ice cream are the childhood memories of a generation of Shanghainese. In fact, the ice brick series is not only the classic white snow ice brick, but also the white bear ice brick with better materials, from the ingredient list, the former uses whole milk powder and vegetable oil as raw materials, and is a non-dairy ice cream; The latter is mainly made of milk, cream, whole milk powder and cream, which is a full-milk ice cream, and the milk fat content greatly affects the taste of the ice cream, and the latter is naturally more mellow and attractive.
 
In addition, the ice brick series can also be divided into three kinds according to the specifications: Xiaoice bricks, ice bricks and large ice bricks, the common ones on the market are ice bricks, which are generally sold for about 3 yuan, and the Xiaoice bricks are suitable for children with a small amount of food, and the large ice bricks can be shared with friends, and the price also changes. Regardless of the specifications, the ice bricks are a square piece, there is no rod in the middle, with the most classic vanilla flavor to attract people's hearts, in the way of eating, the Shanghainese who will eat are not satisfied with the conventional routine of a spoonful and a bite, soak in the soda to eat, mixed with fruit to eat, sandwiched, put on the coffee to turn into a "snow top coffee", a variety of fancy ways to eat in an endless stream.
 
In recent years, the domestic ice cream market has been fiercely competitive, and Guangming brand has maintained a low-price strategy, coupled with the lack of product innovation, which has gradually fallen into a downward trend. At the end of 2018, "Guangming brand" was acquired by Bright Dairy, which will upgrade and innovate its products, which can be purchased by consumers in hypermarkets, retail stores and cold drink home batches, and Shanghai consumers can also buy Bright cold drinks by downloading related apps such as Auchan, RT-Mart and Hema Xiansheng.