At present, China's ice cream market presents a three-part situation, the first camp is occupied by foreign-funded enterprises such as Heluxue and Nestle, the second camp is Yili, Mengniu and other national dairy enterprises, and the entrenched regional old ice cream companies belong to the third camp, which was founded in 1986. Starting from "Baiwa Ice Cream", Deshi has become the only designated cold drink for the administrative reception of the National Games when it was held in Shenyang with strong innovation, and became the only designated cold drink for the administrative reception of the National Games when it was held in Shenyang.
 
Over the past 30 years, Deshi has launched a number of star products such as villain ice cream, De's big milk brick, milk brisk, and an egg, which not only contributes considerable sales revenue to De's every year, but also fully reflects its innovation ability. Taking an egg as an example, it was the first to use eggs and cereal as the main raw materials of ice cream, which has a thicker texture and a strong egg flavor than traditional products with milk, cream and other main ingredients, and won the Best Product Innovation Award of the Golden Spoon Award of the 2016 China Ice Cream "Cold Food Exhibition". Because of "one egg", Deshi also became the first cold drink company to hold a new product launch conference in the Great Hall of the People.
 
An egg and villain ice cream both belong to De's classic series, villain ice cream is a nostalgic thing of the post-80s, fresh milk and hazelnut nut butter are paired, the taste is sweet and smooth, plus the Chaplin shape of a black hat and white face, carrying the intimate memories of childhood.
 
De's big milk brick is improved from the original milk brick, in fact, it is a stick ice cream with a wooden stick, but unlike ordinary ice cream, De's big milk brick is mixed with more air when stirring, and the texture is similar to the soft ice cream on sale, the flavor is milk and chocolate two kinds of options, the taste is fragrant, and friends who like the taste of soft ice cream are worth trying. However, since ice cream with a high air ratio is more likely to melt, it is recommended to consume it as soon as possible after opening.
 
The biggest selling point of the Milk Cake series is a wide range of flavours, including blueberry, o'berry, toffee cookies, tiramisu, Belgian chocolate, Thai durian, hazelnut cocoa, vanilla, etc., toffee cookies are made from caramel-flavoured toffee syrup and pure milk, and the popular Oreo cookie crumble is added to it, the crispy biscuit is perfectly matched with the richness of the milk stick; Tiramisu is a combination of the bitterness of coffee, the richness of chocolate, the crispiness of biscuits and the sweetness of sugar, which is a favorite of even those with a non-sweet tooth.
 
Compared with Zhongjie Freezing Point and Madier, which also belong to the Northeast, De's price is more in line with the mass consumption level, and you can start it within 4 yuan, but it has no advantage in sales channels, and it is difficult to buy it on e-commerce platforms. In addition, the regional nature of De's products is obvious, and the popularity is not as good as the first two.