The Zhongjie Freezing brand was born in a cold drink shop in Shenyang Zhongjie at the end of the 40s, which was famous for its outstanding taste and high cost performance.
 
The most classic products of Zhongjie Freezing Point City are "Old Zhongjie Popsicle" and "Zhongjie Daguo", the former is the simplest pure ice popsicle, which instantly makes people cool after opening; The latter is large and milky, and has a good reputation in Shenyang, and even became synonymous with ice cream for a time. From the past "naked sticks" and "naked fruits" to the current plastic transparent packaging, the two classic products of Zhongjie Freezing Point have developed into a huge "family", with different flavors added every year, but they still maintain the taste and flavor of the past, and they are still the taste in the memory of Shenyang people. However, it is not convenient to buy at present, there is basically no sale online, and offline is only more common in the three northeastern provinces.
 
Nowadays, Zhongjie Freezing Point is quite popular in Northeast China, but it is not satisfied with this, in order to go out of Northeast China, Shanghai Bingjie Co., Ltd. was established in Shanghai, and launched the Zhongjie 1946 brand, which can be called "high-end version of Zhongjie Freezing Point". In 2016, Zhongjie 1946 was officially launched on Tmall, and won the ice cream championship with sales of 2.5 million yuan on Double 11 that year, and won the first place in its category in 2017, which is a veritable "Internet celebrity ice cream".
 
Vanilla, chocolate, fruit and other flavors are the traditional flavors of ice cream, but Middle Street 1946 has found a new way, developing 10 new flavors such as milk flavor, Belgian dark chocolate flavor, almond milk flavor, matcha milk flavor, Malaysian chocolate flavor, cherry flavor, rose flavor and sesame sauce flavor. The sesame sauce has the most unique flavor, with sesame seeds as the main ingredient, with a small amount of peanuts ground into a pulp, made into a popsicle, similar to the taste of hot pot sesame sauce, it is recommended if you are interested in buying a new flavor. The cheapest single price is 5 yuan for a piece of "daddy sesame sauce", the most expensive such as "Belgian black" is sold for 28 yuan, and other flavors are between 10-20 yuan.
 
The success of Zhongjie 1946's e-commerce channel has directly brought high popularity to its offline stores, from Shanghai and Shenyang to Hangzhou and Shenzhen, a total of nearly 50 high-end cold drink stores have been opened, and the products have maintained the same price as online. Interestingly, each store in Middle Street 1946 has a different appearance, such as the locomotive-style "Ice and Snow Train", and the "Literature and Art Bookstore" in cooperation with Xiaofeng Bookstore, which has different styles, but it is a good place to drink afternoon tea and take pictures.