Apollo ice cream may not be familiar to consumers in the north, but it is definitely a symbol of high quality in Guangdong, Hong Kong and Macao. Since 2005, Apollo has been awarded the title of "Hong Kong Top Brand" for 10 consecutive years, and in 2016, it achieved a new leap forward and became the only ice cream company in Hong Kong to receive the "Hong Kong Excellent Brand". The gold content of "Hong Kong Famous Brand" is equivalent to the ten-year achievement award of "Hong Kong Top Brand", which is the result of the recognition of product quality every year, which can be directly marked in the outer packaging of the product, and has a high status in the hearts of consumers.
 
Ice cream pays attention to taste and flavor, in addition to the added flavor substances and stabilizers, the main influencing factor is the fat content of ice cream, the higher the fat content, the smoother and mellower the taste, and the purer and richer the milky taste. Generally speaking, brands that pursue taste and milkiness mostly use fresh milk or whole milk powder, but Apollo has gone the opposite way, choosing New Zealand milk-sourced skim milk powder to make it, which has a lower fat content but still has a creamy smooth taste, which is a refreshing experience compared to Tip Top and Besses. The magic cone, the Barry mille-feuille ice cream, which has been sold for many years, is a typical example, with layers of ice cream, but there is no greasy feeling when you bite into it, but you can taste the sweetness of the chocolate inside. Another example is children's favorite taiyaki ice cream and wawa-wow fish ice cream, wrapped in fluffy "fish-shaped" wafers, the sweet and tender ice cream inside is fused with soft red beans, the sweetness is just right, and the taiyaki also has Oreo cookie crumbles, which has a unique and layered taste.
 
As a local ice cream brand in Hong Kong, of course, Hong Kong-style products are indispensable. The Hong Kong-style dessert series interprets the Hong Kong dessert culture, with Yangzhi manna flavor, black bean sesame flavor, coconut glutinous rice flavor and other styles all fused with classic Hong Kong-style desserts, among which Yangzhi manna is the most classic Hong Kong-style dessert, with raw materials including mango, grapefruit, sago, coconut milk, etc., which are sweet and refreshing, and are used in ice cream to add a touch of coolness to the hot summer.
 
In 2005, Apollo's ice-cream factory in Jiangmen was established, and its products are produced in accordance with the same production lines, process standards and quality requirements as the Hong Kong factory. At present, Apollo ice cream has been based in the Pearl River Delta region, and has entered Beijing, Tianjin, Shanghai and other cities, and can be found in Wal-Mart, Carrefour, China Resources, Jusco and other supermarket chains, with a price at a medium level, with a unit price of no more than 10 yuan. There are also a number of Apollo stores in Hong Kong and Macau, with a complete range of ice cream styles. However, compared with offline, the lack of Apollo's online channels makes it difficult to promote its products and is not well-known in the country.