List of product brands > Food & Liquor > Grain, oil, rice and noodles > Self-heating rice > Cook self-heating rice Updated: 2025-02-20

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How about chef self-heating rice Brand introduction

Founded in 1986, the chef brand is affiliated to Fujian Imperial Kitchen Food, which was originally known for its processed meat products, and was the main drafting unit of six national standards, including "Meat Floss", "Meat Jerky", "Chinese Sausage" and "Meat Product Production Management Standards". The production of enterprises meets the requirements of the BRC global standard for food safety, BRC certification refers to the British Retail Consortium logo certification, which is aimed at some suppliers of retail goods that enter the global market, mainly the European market, which means that the chef brand has been recognized by the European market. With the continuous increase in production strength, the chef's production category has expanded to the instant rice industry, and its self-heating rice has performed particularly well.
 
The chef's self-heating rice products are very plentiful. Launched in 2018, the freshly steamed barrel rice is an innovation from the "Three Kingdoms with Cooking" series of barrel dishes, and the packaging is in the shape of a round barrel, with small protruding ear protectors on both sides for easy holding. As the name suggests, the rice needs to be "cooked", and the dehydrated rice is cooked rice, but it resembles raw rice grains, and after pouring water and heating for 15 minutes, the rice will be rehydrated, and the process is like "raw rice cooked and matured". However, the taste of dehydrated rice is not as good as that of non-dehydrated rice, and some consumers have reported that there is little left of the flavor of rehydrated rice. The dehydrated rice bun of the Three Kingdoms series is 125g, and it is about 280g after rehydration, which is 20g less than the conventional product of Deyi Green, but the amount is still sufficient, and the dish is 160g, which is a rare large portion. The series of rice products have a variety of flavors, in addition to the classic braised beef, fish-flavored shredded pork, etc., as well as the spicy back pot meat and black bean fish rice. The price is quite high, and the price is 23 yuan per barrel.
 
It is worth mentioning that dehydrated self-heating rice is generally equipped with two water packets, one is used to activate the heating pack, and the other is used to reheat the rice. After removing the water bag, the Three Kingdoms Series becomes lighter and more agile, making it ideal for traveling.
 
The chef's regular self-heating product is the Meal Meal series, which is divided into two types: steamed rice and fried rice. The taste of steamed rice is the same as that of the boiled Three Kingdoms series, the difference is that the net weight of the rice package of the full meal series is 300g, which is non-dehydrated, and the rice flavor is richer than that of the boiled Three Kingdoms series, and the price is relatively much more affordable, only 15.8 yuan for a single box. The combination set is the most popular, and the price of 6 boxes is 84 yuan, which is cost-effective.
 
The chef also has a rare fried rice product from other brands, with a net weight of only 250g, which is on the small side, and is suitable for people with small appetites. The fried rice series is bagged, which is lighter to carry, but it is inconvenient to eat immediately, so you may need to bring your own utensils. Among them, black pepper beef fried rice has the best palatability, salty and light, black pepper has a fragrant taste, accompanied by minced meat, and the taste is refreshing and not greasy; Zongxiang rice is a rare glutinous rice product in the market, with pork, shiitake mushrooms and dried shrimp, etc., sticky and delicious, fresh and surprising.
 
Like Deyi Green, in order to take care of the vegetarian group, the chef has launched a series of vegetarian vegetarian products, including vegetarian Taiwanese dried meat, vegetarian fish-flavored shredded pork, vegetarian Luohan Zhai and vegetarian oil stewed bamboo shoots, replacing meat with bean imitation meat products to ensure adequate protein intake.
 
The edge element series is divided into dehydrated rice and non-dehydrated rice, the non-dehydrated edge element is a common rectangular box, the price is 19 yuan, the dehydrated edge element is biased towards square packaging, in order to facilitate the heating of rehydrated rice, the box is also higher, the price is about 25 yuan. The price of the Yuansu series is on the high side, and it is not cost-effective to buy alone, so you can choose a combination package as appropriate.