Recommended products: Brown sugar flavored sakima, cranberry flavored sakima, purple sweet potato flavored sakima, seraflower with cheese sakima, sarahua with matcha sakima
 
Shanghai Daewoo Food, to which Shale belongs, has 20 years of pastry production experience and has built two modern production bases in Chao'an, Guangdong Province and Guannan Lianyungang. At present, Daewoo mainly promotes two brands, Daewoo and Shale, of which Shale was founded in 2011 and specializes in the production of Shaqima. In fact, Sha Le and Daewoo's Shaqima products are the same, in order to match the company's brand layout, Sha Le Shaqima packaging see the words "Daewoo" and "Sha Le", Daewoo Shaqima only has the "Daewoo" label, in fact, both are from the same manufacturer - Guannan Daewoo.
 
Salochima's innovative approach to innovation begins with chocolate-coated sachets, followed by a slightly crispy sachet with diced oranges and cranberries in the shape of a round biscuit. In 2018, the "Sha Le Hua Eat" series of Shaqima was developed, with novel tastes, including matcha, cheese, and condensed milk flavors that are rare on the market, with a sweet but not greasy taste, with a smaller cut dough embryo, a pack of about 10g, which can be eaten in two bites, which is convenient to eat and clean and hygienic. There are also interesting texts on each individual packaging, and Shale still accepts the majority of consumers to submit copy. Fresh taste and fun marketing satisfy the psychology of young consumers in pursuit of novelty, so once the "Shale Flower Eat" series was launched, it was widely disseminated on social platforms such as Douyin and Weibo.
 
The price of the "Shale Flower Eat" series is slightly expensive, 300g requires 28 yuan to buy, in contrast, the ordinary series of Shale is affordable, the 500g specification is only 16 yuan, and the 3 catties of large portions are only 40 yuan, which is the first choice for cost performance. The regular series is available in brown sugar, cranberry and purple sweet potato flavors.
 
At present, Shale is mainly offline channels, and it is easy to buy in major supermarkets, but it is mainly concentrated in Jiangsu, Zhejiang and Shanghai.