Bourbon, formerly known as a time-honored Japanese confectionery brand, is also known as Bourbon or Baibang in Hong Kong and Macau. Today, Bourbon has become a listed company with annual sales of more than 100 billion yen. Bourbon has been producing biscuits since 1927, and biscuits are the second most important category after confectionery. Although Bourbon entered the Chinese market in 2007, soda biscuits are still produced in Japan.
 
There is only one Bourbon soda biscuit, but it is still popular with Chinese consumers for its crisp texture and unconventional "80kcal" on the packaging, and many people mistakenly label it as a "healthy snack". In the trend of healthy eating, such packaging is more vital than ordinary biscuits, and once people who lose weight can't help but taste a few more pieces in their mouths, the guilt is much smaller than that of ordinary soda biscuits.
 
6 pieces in a bag, a total of 8 groups of natural yeast biscuits only 80kcal and 2g of fat, is indeed lower than the calories of ordinary soda biscuits, the same amount of calories and fat intake, which also leads to its hard and dry taste, but Bourbon's soda biscuits are still not considered low-fat food. According to the national standard "General Principles for Nutrition Labeling of Prepackaged Foods", every 100g of solid food contains no more than 3g of fat, which is "low fat". Therefore, Bourbon's natural yeast biscuits simply provide consumers with a clearer and more intuitive indication of their intake.
 
As a "transfer student" in the Chinese market, this thin, crispy and fresh natural yeast biscuit is not cost-effective, and at a price of 20 yuan/170g, consumers can choose from a wide range, and Bourbon may not be able to win their hearts.