List of product brands > Food & Liquor > Casual snacks > Soda crackers > EDO Pack Soda Biscuits Updated: 2025-02-20

EDO Pack

Overall scoring
79
Word-of-mouth ratings
8.8
Popularity index
14082

How about EDO Pack Soda Biscuits brand introduction

EDO Pack is the most successful biscuit marketing brand in the past decade, founded by the snack kingdom Kiu Fung Hong, and was awarded the Hong Kong Top Brand in 2012. Considering the risk of being transferred by the manufacturer, Qiao Fung Bank set up its own business and planned to continue to use the subsidiary "Edo" as the brand name, but considering that the Edo English "EDO" is more compatible with the casual image of biscuits, the biscuit brand EDO Pack was finally finalized. The EDO Pack soda biscuits in the Chinese stores are generally manufactured by Guangdong Xinmeng Food Co., Ltd., and Kiu Fung Hong provides support for Hong Kong technical and raw material cooperation.
 
There are still a small number of products in the online channel that are imported from overseas versions of EDO Pack, with a paper outer box and a small square built-in independent packaging, which is very similar to the design of the Korean Crown. Due to the cooperation with local manufacturers and the introduction of EDO Pack to the Chinese market by distributors, its origin is South Korea or Taiwan, which once misunderstood EDO Pack as a foreign brand.
 
In the 90s, EDO Pack saw that there were few nutritious biscuits in the Hong Kong biscuit market, so it launched the early calcium biscuits, and now, its product line is rich in different styles of biscuits, pineapple crisps, mille-feuille cakes, radiating to China, America and Southeast Asia and other Chinese regions, and has been selected as the strongest snack popular brand by TVB Weekly for six times.
 
EDO Pack Soda Biscuits control the amount of yeast within 0.3%, and the biscuits are fermented just right, and the taste is better. The recipe is made with palm oil mixed with wheat flour and a small amount of cornstarch in proportion, the cake is crispy and delicious, and the crisp "click" is pleasant and satisfying, making it the best choice for travel parties and afternoon tea. However, EDO Pack soda biscuits are salty, with a sodium content of 600mg per 100g and a slightly higher fat content than Taiping.
 
The EDO Pack has three different flavors of soda biscuits to choose from, with a classic taste. Seaweed soda crackers look darker in color and may fall off seaweed floc during consumption. The soda biscuits with sesame seeds are fragrant, and the original wheat aroma is mixed with round and full sesame seeds, which can be described as full of color and flavor. Mixed with corn, soybeans, millet, rice and oats, the Five Grain Soda Biscuit is the most chewy and creamy of the three. The pricing of EDO Pack is similar to that of Taiping biscuits, 100g is about 4 yuan, which is very close to the people, and 518g plastic box, which is more suitable for family purchases.
 
It should be noted that EDO Pack tries to position itself as a healthy snack brand, soda biscuits have very low white sugar content, but not low calorie, fat and sodium salt content, which is definitely not a healthy low-calorie snack.