Taiping's earliest products can be traced back to digestive cakes produced in England in 1892, and most of the Chinese consumers' impression of Taiping is stuck in the era of the food giant Kraft. In fact, in 2012, Kraft spun off its global business, and Mondelēz International took over the original Kraft snack brands, biscuits, candies, etc., and then became a new generation of snack food giants. According to Euromonitor's survey, Mondelēz biscuits rank first in the global market, and in China's biscuit market, which is dominated by popular tastes, it also has the right to speak.
 
Taiping specializes in soda (soda) biscuits, which has been launched in Hong Kong since 1989, with a wheat flour content of no less than 75%, fermented with yeast and baking soda, the wheat aroma is pure and natural, the fat content is moderate, the cake is simply chewy, not too hard, and contains a small amount of calcium, iron or trace vitamin D, suitable for padding the stomach when the stomach cavity is empty, or for children to dip in milk to eat together, in China "deeply rooted in the hearts of the people".
 
There are only a few Taiping soda biscuits, but they are all classics. Milk salt flavor and chive flavor are many people's favorites, and later seaweed flavor and sesame flavor soda biscuits have been introduced. Mondelēz also added the original Danone three-layer high-calcium soda biscuits (milk salt flavor, chives and vegetable flavors) to Taiping, and since then, Taiping has expanded to 6 types of soda biscuits.
 
As the wind of healthy eating blows to casual snacks, Stephen Maher, the helm of Mondelēz China, announced that by 2020, Mondelēz International's global goal is that more than 50% of its revenue will come from healthier and more nutritious products. Therefore, Taiping soda biscuits are mainly light and low in sugar, containing 2g of sugar per 100g of biscuits, which are only used for flavoring to enhance the layering of biscuits.
 
However, the light taste seems to be unrelated to the two three-layer high-calcium soda biscuits, with a sodium content of up to 700mg per 100g and NRV (nutrient reference value) accounting for more than 35%, which is contrary to the dietary concept of buying less and eating less than 30% sodium NRV advocated by the Chinese Dietary Guidelines for Residents, and it is not recommended to eat too much.
 
Taiping soda biscuits are individually packaged in sealed and opaque plastic, 100g in small packages are only 4 yuan, 400g in family packs containing 16 small packets are only about 13 yuan, and 24 small packs are also within 20 yuan, which is affordable and easy to buy.