士力架Snickers与M&M’s、德芙同为玛氏食品公司出品，是最流行的巧克力棒，在英国和爱尔兰曾以“Marathon”的名字进行过销售。士力架自1930年在United States上市，迅速风靡全球。据Statista数据，2018年共有4537万United States人选择士力架，高于好时牛奶巧克力和KitKat。
 
Snickers is positioned as an anti-hunger snack, focusing on marketing hotspots, and has recently crossed over to anime and added Saint Seiya elements to the packaging. In European and American restaurants, fried Snickers bars were once popular. The original Snickers is a standout in calorie-based chocolate with crunchy fried peanuts and caramel that is slightly salty but still too sweet. In China, there is also an oatmeal peanut prawline chocolate, which is not as sweet and sticky as the original.
 
In 2017, Snickers creatively launched the spicy peanut flavor, which attracted many people to try it and stimulated the taste buds of the public. There's also dark chocolate filled with peanuts for a more cocoa flavor, and an almond-flavoured Snickers in Hong Kong. In terms of packaging, there are small specifications of 20g, 35g and long strips of 51g, large capacity is more affordable, bulk 1 catty price is about 33 yuan. It should be reminded that the chocolate coating on the exterior of Snickers is easy to melt when heated, and it is easy to melt into a ball when you go out in summer.
 
As a "calorie bomb", Snickers is suitable for people who don't have time to eat a meal and need to replenish energy halfway, but its unique taste and nougat-like sticky taste have always been criticized.