Founded in 1946, Ferrero Group is one of the world's top three chocolate confectionery manufacturers, and in recent years has been busy expanding overseas, first buying Fannie May, a high-end chocolate manufacturer in the United States, for $115 million, and then buying Nestlé's chocolate confectionery business in the United States for $2.8 billion in cash in 2018.
In China, Ferrero is known for its unique chocolate balls, understated and luxurious gold foil packaging, exquisite high-end gift boxes and mellow and rich hazelnut chocolates, and has always had a high reputation and impressive results in the chocolate gift market.
Commonly known as "Jinsha", the hazelnut wafer chocolate Ferrero Rocher is the representative work of the Ferrero Group, the iconic sphere, unfolded gold foil paper individually wrapped, the outermost layer is drizzled with a thin chocolate sauce, the addition of hazelnut kernel crumbles adds more interest and surprise to the rounded shell, the crunchy wafer in the middle layer is filled with mellow and smooth hazelnut cocoa sauce, and the inner layer is full of original fruits, which are full of layers in one bite. The golden packaging is in line with the Chinese wedding tradition.
The Ferrero Collection is the perfect chocolate confectionery box to satisfy the desire to taste three Ferrero flavours at once, including the classic Rocher hazelnut wafers, Rondnoir and Raffaello. Langmu, also known as Ferrero Black Pearl Crispy Wafer Dark Chocolate Balls, has a high cocoa content, more mellow than "Jinsha", and is black tin foil on the outside, which is also a layered structure, interlaced with nutty fragrance, cocoa mellow and wafer fragrance. Raphael is strictly a coconut halva, not chocolate, but the structure is similar to that of a chocolate ball, and the appearance is covered with snow-white grated coconut, which is the sweetest. A high-quality chocolate candy gift box, the best choice for parties to share.
Ferrero, which takes the "light luxury" route, has packaging forms ranging from 3 pieces to 23 pieces in gift boxes, and there are also large-capacity packages specifically for the wedding market, with prices ranging from about 15 yuan to 300 yuan, and the price of a single piece is about 4 yuan, which is suitable for gifts or personal use.