When it comes to Japanese chocolate confectionery, Meiji is indispensable, with a history dating back to 1916. Meiji products have long been synonymous with "reliability" in Japan, and the chocolates, gummies, and ice cream that have been launched over the years have all been well received and acclaimed.
 
Meiji chocolate in China can be divided into five sections, namely Snow Kiss, Sandwich, Plate, Chocolate Crisp and THE Chocolate.
 
In Chinese, the most popular is the Snow Kiss series, which is common in 6 flavors, blueberry, matcha, cocoa, milk, strawberry, cappuccino, of which the fruit-flavored Snow Kiss chocolate is also powdered, not a complete pulp filling. The square chocolate body, sprinkled with cocoa powder on the outside, has a unique flavor without losing the cocoa flavor, which well confirms that the packaging is "as light as snow and as sweet as a kiss". Each small snow kiss is wrapped in colorful wrapping paper independently, so you don't have to worry about hygiene problems after opening, and it is also a common wedding candy, which is about 50 yuan to 60 yuan a catty.
 
Meiji nut prawline chocolate can be divided into macadamia and almond chocolate, and the plump nuts are crunchy and delicious, and they are more chewy than the Snow Kiss series, making it a favorite chocolate series for many nut lovers. It is worth noting that the nut sandwich chocolates are all boxed, and the price of a single box is about 15 yuan.
 
Meiji plate chocolate is divided into four types according to the cocoa content, and the richness and richness of the product are not as rich as those of Lindt. The dark blue package has a maximum cocoa content of 56%, followed by 45% green dark chocolate. The other two are milk chocolates, with a stronger milk flavor in red. The price of a single row of 24g is about 5 yuan, and the 75g sharing pack is only 15 yuan, which is more suitable as a snack after tea and dinner.
 
The full name of chocolate crisp is Ka Eat Ka Ka Eat Chocolate Crisp, which is an innovative form of chocolate, adding more wheat flour to give it a crispy taste different from nut sandwich chocolate, but many people feel that it is more like chocolate-flavored crispy noodles, and the price of a single box of 75g is about 10 yuan, which is slightly less cost-effective.
 
Among Meiji's many product lines, the THE Chocolate series, which was launched in 2016, is positioned even higher to meet the needs of consumers who demand more cocoa. This series adopts the production concept of "Bean to Bar" fine chocolate, and has won many international awards from ICA, iTQi and AOC. Each product is equipped with a radar map (floral, fruity, bitter, sweet, milky, sour, nutty) and cocoa concentration, so that the quality of the product is as pure as a premium single malt whisky, giving it a unique taste and mouthfeel. Unfortunately, only 4 models have entered the Chinese market, namely Brilliant Milk, Comfort Bitter, Elegant Bitter, and Vivid Milk, but the sales channels are not as good as common series such as Snow Kiss, most of which appear in imported supermarkets, and the price of 50g is about 30 yuan.