According to the 2018 Global Top 100 Confectionery List released by Candy Industry, Mars ranked first with sales of 115.2 billion yuan, while Dove Chocolate is a fierce leader under Mars, with a brand value of more than one billion US dollars. In 1998, Dove became known for its smooth and upbeat taste and bowl design. In 2002, Dove added a new option in bulk and share packs, establishing itself as the leading chocolate market in China.
 
The mellow and silky taste of Dove is even more popular with advertising, compared with the mellow Lindt, Dove is sweet and greasy, and the taste is smooth. Dove's smooth milky aroma is even more relaxing, blending harmoniously with bitterness and sweetness, unobtrusively yet imperceptibly perceiving.
 
Dove has the classic "Three Musketeers": silky milk chocolate, fragrant dark chocolate, and creamy white chocolate. White Qiao is the sweetest, Milk Qiao is the most popular among the public, and Black Qiao has a deep taste. In addition, there is a 66% dark chocolate with a slightly bitter cocoa flavor, a new cappuccino with dark chocolate, and hazelnut raisin chocolate with a layered and nutty texture, and a mocha hazelnut chocolate. The price of a bowl of 252g chocolate is around 33 yuan, and the price does not fluctuate much.
 
In addition to the classic flavors, Dove has been innovating in recent years, adding small and fresh flavors, such as mango yogurt, passion fruit, strawberry, matcha cookies, lemon cookies, blueberries, almonds and other ingredients into chocolate. The whimsical series is even more "funny", breaking through the boundaries, integrating durian, mustard, poplar branch golden dew, rose cake, and mojito cocktails in chocolate, with a set of five flavors for about 70 yuan.
 
Although Dove is not as upscale as Godiva in the gift market, Dove gift boxes are still popular in supermarkets due to their affordable prices and rich flavors. Dove Heart Whisper Gift Box and Clover Gift Box are suitable for young couples, if you are a dark lover, you can choose to choose the Zun Selection Dark Chocolate Gift Box, both priced between 100 yuan and 200 yuan.