Hershey's, a century-old chocolatier with a "small body, big taste", achieved revenue of $7.515 billion in 2017, and Ypulse's survey of teenagers showed that Hershey's was selected as the most trusted brand for millennial and Gen Z in the United States. According to Statista, 42.61 million Americans chose Hershey's chocolate in 2018. However, in China, consumer tastes are changing with each passing day, Hershey's style is conservative, and it is no longer as popular as before, and the Chinese market is in a stage of declining performance.
 
In addition to the classic flavors of milk chocolate, dark chocolate, almond chocolate and cookie milk chocolate, Hershey has also launched a large-capacity 1.1kg wedding series for e-commerce, with a sweet-based flavor. The price of a single pack of 82g is about 13 yuan, and the 500g large-capacity packaging suitable for hoarding is about 50 yuan.
 
The Kisses series, which is similar in appearance to Kisses Hershey's chocolates, has the same taste, but is double the size of the regular one, and the price is on the expensive side, mainly in gift boxes, ranging from 11 to 35 pieces. However, foreign Hershey's chocolates will also introduce limited flavors for the change of seasons, such as the hot cocoa-flavored Kisses chocolate filled with marshmallows in the winter of 2018, which gives people a warm feeling.
 
In addition, Hershey's also has 40g of chocolate, which is far less attractive and representative than the drop-shaped Kisses chocolate, which is priced at 7.5 yuan and is similar to the price of 43g Dove chocolate, but Hershey's is flatter and thinner and fragile in transit. The shape of the chocolate beans in the tin can is very similar to the M bean, but the overall sweetness is greasy, and consumers who like the bitter cocoa flavor may not find the product they like.