在玛氏公司众多巧克力品牌中，M&M’s是首款穿上彩色糖衣的巧克力豆，被亲切称为“M豆”。据Statista调查，M豆在United States的受欢迎程度仅次于好时。M&M’s一直以来传递着色彩斑斓的巧克力豆形象，在上海实体旗舰店特别考究巧克力豆的颜色，制作出富有中国色彩“巧克力长城”。M豆的形象也从最初的“只溶在口，不溶在手”到如今“妙趣挡不住”，被消费者牢牢记住。
 
Each M bean is printed with the letter "M" and is coated with a colorful thin crispy icing to make the fragrant and smooth milk chocolate, the yellow M bean contains peanut kernels, which is slightly larger than the red bean, and the blue M bean has a light and crispy rice core, which tastes similar to the childhood Mai Lisu chocolate. M beans can be bulk wholesale is also retail, the triangle small package M beans are most suitable for gathering and sharing moments, a pound of about 50 yuan, 100g a box of M beans about 15 yuan, is a good choice for carry-on bags. In addition, the colorful M beans are also often used to decorate desserts in DIY, but the M bean icing will fade after a long time, which will affect the appearance.
 
总体来说，M&M’s在中国市场相比United States显得过于保守，虽然偶尔“小花招”，如辣花生口味M豆和周边玩具，但产品仍逊色于国外市场。国外的M&M’s还有花生酱、黑巧、杏仁、薄荷口味等，甚至能定制图案和颜色服务。