Founded in 1953 as Korea CheilJedang Sugar Industry Co., Ltd., CJ Group is one of Korea's largest multinational companies and was selected as one of the Fortune Global 500 companies in 2018. Food and food service are the core industries of CJ Group, and at the end of 2018, CJ Group decided to acquire Schwan's Company, a U.S.-based frozen food company, for USD 1.84 billion to accelerate global sales.
 
CJ Group started with only one brand, "Daheedae" in China, but later added "Tous Les Jours" as a food and beverage brand, "Tushang" as a coffee brand, and "bibigo", a representative of Korean food.
 
There are not many specialty seaweeds sold in China, only brown rice seaweed chips and plain seaweed. Brown rice seaweed chips have more flavors, abandoning traditional frying, using high-temperature baking technology, based on crispy rice crackers, accompanied by thin seaweed, with less salt, lighter than seaweed and not easy to eat. The price of a bag ranges from 15 yuan to 22 yuan.
 
Although it is a Korean brand like Haipai, CJ focuses on the sales of quick-frozen food, and its original seaweed taste is average, the market circulation is small, and the price of a 45g bag of seaweed is 25 yuan, which is far less well-known than Haipai.