You may not know Tao Kae Noi, but when you talk about the boss boy (little boss) seaweed, you will definitely remember that the red doll icon with a round head and round head is Thailand's premier seaweed brand. Aitthipat Kulapongvanich, a post-80s generation, saw the gap in Thailand's fried seaweed snack market, first selling simple-packaged fried seaweed at street vendors, which spread among the people with its hearty and diverse flavors and crispy texture, and then settled in the local convenience store leader 7-11, quickly opening up the youth market. As early as 2011, its turnover has exceeded 200 million yuan, and now, Boss Tsai Seaweed is a first-line snack brand in Thailand and an intimate souvenir for overseas tourists.
 
Boss Seaweed is also a popular snack in China, focusing on the young market, trying to integrate into the local food culture, and the variety of flavors is dazzling. Boss Seaweed is divided into four series: Crispy Seasoned Seaweed, Big Roll Seaweed Roll, Big Bang Large Seaweed, and Big Sheet Crispy Seaweed.
 
The bagged Crispy seasoned seaweed is the fist product of the boss boy, the surface of the fried seaweed has oil bubbles, uneven but not greasy, as light and crispy as wafers, and it is also integrated with multinational characteristics, as many as dozens of flavors are enough to be proud of the audience. If you're looking for something exotic, don't miss the spicy and sour Thai Tom Yum Goong, and the sweet and salty Japanese soy sauce is also full of aroma. Peking duck flavored seaweed, for 10 yuan a pack to eat a strong meat aroma. The CRISPY series also has a weird cheese flavor, cold salad sour and hot chicken flavor, etc. for consumers to hunt for.
 
The roasted Big Roll seaweed roll is an innovative masterpiece of Boss Boy, with a heavier amount of seasoning and more prominent than the bagged Crispy flavor, and the green original flavor of sugar, salt, soy sauce and other flavors is relatively sweet, followed by coconut flavor and barbecue flavor. Among the fragrant and spicy, Tom Yum Gong and spicy flavor are the most prominent. Recently, Thai spicy clam flavor and satay chicken flavor have been added, and the seaweed rolls with spicy garnishes are just right. The Big Roll seaweed rolls sold in a 27g hard box are only 12 yuan.
 
Big Bang and Big Sheet are both crispy flakes of seaweed, and the price is around 15 yuan. The former has a larger area, each piece has a moisture-proof independent transparent packaging, and the flavor richness is higher than that of the latter. It's no surprise that barbecue, spicy, and tom yum goong flavours are also available in the Big Bang range, as well as niche flavours such as coconut and durian. But Big Sheet's crispy seaweed is more portable, making picnic outings easy to share.
 
It is worth noting that unlike Yamamoto seaweed, the boss's seaweed is not usually canned, and in order to ensure that the processed seaweed is not easy to get wet, it is packaged in a hard and solid seal, and the corners are sharper and easy to cut. In addition, Boss Seaweed attracts young audiences with a variety of flavors, so it has more seasonings and is more important to the mouth, so it is not suitable for children to eat more.