Recommended models: Tomato brisket, kelp pork ribs, green onion vegetables, pepper chicken noodles
When the instant noodle market fell into the crisis of "fried noodles contain carcinogens", Wugu Dojo put forward the concept of "non-fried", which made it reach its peak overnight, generating 500 million yuan in revenue in the first year, and won the title of "Chinese Enterprise Growth Champion" in one fell swoop, with the highest annual sales of about 2 billion yuan, and successfully became a giant in the domestic instant noodle industry.
But later, due to poor management, Wugu Dojo changed hands twice in eight years, and is currently owned by Keming Noodle Industry, a leader in the dried noodle industry, but it seems that it has not yet gotten rid of the loss.
Wugu Dojo focuses on non-frying, the noodles are made of high-quality raw materials, combined with grinding technology and hot air drying non-frying process, and the dough cake has good toughness and elasticity. In terms of taste, Wugu Dojo's products are light and have Chinese characteristics, and flavors such as tomato beef and kelp pork ribs are highly praised by domestic consumers. Tomato beef has a sweet and sour taste, with a rich tomato flavor and a crisp noodle that whets your appetite. The kelp pork ribs are composed of kelp wolfberry and rich bone broth, and the soup is fresh and delicious, and the taste is good. The price is not much different, tomato beef is 3~4 yuan a pack, and kelp pork ribs are sold for about 5 yuan.
The tomato beef purple potato noodles of the private five grains series have also been rated as one of the top ten best instant noodles in the world in 2016 by American instant noodle experts, and it is the first product on the list in China. The biggest feature is that purple wheat is used as the raw material for noodles, which makes the noodles softer and tougher, and healthier than ordinary noodles. Tomato beef is a typical Chinese flavor, with sweet and sour tomatoes and firm beef cubes that whet your appetite.
Green onion and pepper chicken noodles are new products in recent years, both of which are dry noodles, and the green onion and vegetables are fragrant and non-greasy, which is more suitable for vegetarians. Pepper Sesame Chicken Noodles is the complete opposite, authentic Sichuan flavor, heavy spicy, and smells fragrant and attractive. The price of the two is higher, the pepper sesame chicken noodles are slightly expensive, more than 10 yuan per box, and the green onion and vegetable noodles are about 9 yuan per box, which is not cost-effective.