Recommended models: doll bowl noodle series, doll noodle series, fried noodle king series
Doll noodles are a local brand in Hong Kong, belonging to Hong Kong Yongnan Food, founded in 1968, the brand was launched at the beginning of the "doll" as a solicitation, the word "doll noodles" was born, quickly accepted by Hong Kong people, and is still synonymous with Hong Kong people's instant noodles.
In the 80s of the last century, the first big rival of the doll face "out of the front of the Ding" landed in Hong Kong, both of which are positioned in the middle and high-end, the difference is that the doll face localization advantage is strong, out of the front of the Ding can bring people a novel experience. However, there is a huge gap in the strength of the two sides, and the strong strength of Nissin Company makes it difficult to parry the doll face, and the market share continues to decrease, and it was finally acquired by Nissin, but the "doll" brand is still used to this day, and products such as doll snacks have been launched to develop the mainland market. Interestingly, there is a popular saying in Hong Kong tea restaurants called "zhuan ding", which means that the restaurant replaces other noodles with the first ding, which shows that the first ding is indeed more popular in Hong Kong.
In terms of products, the doll noodle products are characterized by bowl noodles, and the doll bowl noodle series is a popular product in both Hong Kong and the mainland market, and the biggest selling point is to launch different portions of cup noodles according to the user's appetite, and the smallest mini bowl noodle is only 40g, which is the first choice for breakfast, afternoon tea and supper. In addition, there are 70g ordinary bowl noodles and 120g super large bucket noodles, which are very user-friendly. The taste adheres to the traditional style of doll noodles, and various flavors are available, including sesame oil flavor, egg chicken flavor and seafood flavor, which are light and non-greasy, in line with the taste of Guangdong, Hong Kong and Macao.
The doll noodle series is different from the doll bowl noodle series, which is generally bagged, and the noodles are made of first-class flour, which is thinner than domestic brands such as Master Kong, and the taste is more refreshing. Sesame oil flavor and chicken paste flavor are widely acclaimed, can be soaked or eaten dry, 5 packs are priced within 20 yuan, which is more affordable.
The Chow Mein King series is also a classic product of doll noodles, with strong Hong Kong food characteristics, such as scallion oil chicken flavor, soy sauce emperor flavor, typhoon shelter flavor, etc., with a rich taste and fragrant mixing, which is highly recognized among consumer groups. The price is not much different from the other two series, and you can start it for 4 yuan in a single box.
The Yi Mian Wang series is also widely praised in Hong Kong, the noodles are different from other series of thin round shapes, Yi Mian Wang's noodles are thicker and flatter, and the taste is more Western-style, including seafood, spicy black pepper chicken, sweet corn soup, and fragrant braised beef, which are all good choices if you want to try Western-style instant noodles.
In addition, there is also a series of dim sum noodles with light weight and cute packaging, with a Japanese taste, specially designed for children's dim sum. The price is quite reasonable, about 5.5 yuan for a cup, but the purchase needs to be purchased in Hong Kong.