Recommended models: Hop Flavor Series, Izuzen Ichichite Series, Frisbee Fried Noodles Series, Chicken Soup Ramen
In 1958, Nissin's founder, Momofuku Ando, invented the world's first instant noodle "chicken soup ramen", becoming the world's ancestor of instant noodles. Since then, Nissin has been invincible in the Japanese instant noodle market, occupying the largest market share, leading the development of the instant noodle industry in Japan and even the world. At the same time, Nissin's business in Hong Kong is not to be outdone, and since the establishment of its business in 1984, it has ranked first in sales volume and sales almost every year, with a market share of more than 60%.
Whether in Japan or in Hong Kong, Nissin has achieved remarkable results, and for the Chinese instant noodle market, which has long been dominated by low-cost noodles, Nissin has also occupied a place with its strong brand strength, and its products such as "Hewei" and "Izuzen Yiding" have been widely welcomed by consumers after entering the Chinese market.
The invasion of food delivery and consumption upgrades have forced China's instant noodle market into a period of recession, and the overall trend of enterprises is towards high-end. Nissin intends to set up production lines in Guangdong, Shanghai, Fujian and other places, and with six instant noodle factories in the mainland and Hong Kong, Nissin's global network will be even larger and more able to meet the needs of modern people.
Nissin instant noodles are the first instant noodles with containers in the world, also known as "Kaibeile" in Northeast China. Hewei has been on sale for more than 40 years and has been sold all over the world, with a cumulative global sales volume of more than 40 billion in 2016. There are more than 10 kinds of flavors, including seafood flavor, tom yum gong, spiced beef, spicy beef, spicy seafood, shrimp, curry beef, XO seafood, mushroom chicken, fragrant barbecued pork, etc., among which the classic seafood flavor has the best reputation, fragrant pork bone soup base plus unique milky aroma, containing squid, eggs and other ingredients, the noodles are slightly flattened, the entrance is smooth and tough, with dehydrated vegetables, the nutrition is more balanced. Tom Yum Gong, beef curry and Italian beef are full of strong exotic flavors, all made of authentic raw materials, friends who want to taste different flavors are worth a try, the price is more reasonable, the price is 5~6 yuan, the amount is moderate, and the cost performance is higher.
"Izuzen Ichicho" series is very popular in Hong Kong, Izuzen Ichicho is "takeaway" in Japanese, generally packaging, with a variety of flavors, namely Jiuzhou thick soup pork bone soup flavor, seafood flavor, black garlic oil pork bone flavor, chicken flavor, Hokkaido miso pork bone soup flavor, braised beef flavor, Tokyo soy sauce pork bone soup flavor, slightly spicy curry flavor, spicy XO seafood sauce flavor, sesame oil flavor, spiced beef flavor, spicy sesame oil flavor and other 12 flavors, spicy XO seafood flavor is famous, many people travel to Hong Kong will buy a try, The sesame oil flavor and chicken flavor are more in line with the taste of Guangdong, Hong Kong and Macao, and the noodle soup is slightly light, but the sesame oil is fragrant and fragrant, which makes people have a great appetite. The price is lower than the taste, and the price of a pack is 3~4 yuan.
The UFO fried noodle series is also often called the UFO series, which is the product that Nissin entered the Chinese market earlier, and the popularity is high, the classic flavors are fish-flavored shredded pork, shrimp fried noodles, teppanyaki beef, and in recent years, Sichuan hot pot and iron plate salad squid have been added, the noodles are full of toughness, with secret sauce packets and specially matched salad sauce, the color is dark and shiny, and it is very attractive.
Nissin has a wide range of products, including the well-known Hop Flavor, Izuzen Ichedo and UFO Fried Noodles series, as well as a series of products such as I pasta, Ding Spaghetti, Rawang, Yakisoba King, Dim Sum Cup and Chicken Soup Ramen. Pasta and Pasta are Italian style, with flavors including bolognese, seafood and bacon, which are rare Italian instant noodles on the market. The packaging design of the dim sum cup is cute and interesting, the portion is small, and the weight of a cup of dough is only 50g, which is suitable for children to eat as a snack.
Chicken soup ramen is Nissin's earliest product, and it is a good choice for those who like light flavors, as the ingredients are simple, but the soup base is rich and the noodles are tough. The new Mt. Fuji Sunrise Meringue Chicken Soup Ramen is a little more complicated to make, but it looks better and is more nutritious.
Lawang series is the main product in recent years, compared with other products more low salt and low calorie, but the soup is still rich, more in line with the needs of modern people to pursue a healthy diet, the price is slightly expensive, the price is 6~7 yuan. In recent years, Nissin has launched healthier products for different consumer groups in the Japanese market, such as the low-calorie "Nissin Cup Noodle Light" series for young women who are worried about gaining weight, and the "Cup Noodle Nice" series with 40% sugar content for middle-aged people who often eat late-night snacks. However, these products are not currently available in China, so if you are interested, you can purchase them through Japan.
Generally speaking, due to the different production lines, Nissin products have three different versions: Japanese version, Hong Kong version and mainland version. In terms of packaging, the Japanese version and the Hong Kong version use styrofoam cups, which are environmentally friendly and not hot, but generally do not come with tableware such as forks, while the mainland version uses plastic cups, but the cups contain tableware, which is more convenient to eat. In terms of materials, the Japanese version and the Hong Kong version are relatively close, only wheat flour is used to make noodles, the noodles are elastic and refreshing, the ingredients are rich, the taste and taste are better, and the ingredients of the mainland version are generally dehydrated vegetables, which are relatively monotonous. The Japanese version uses the original ingredients without additives, the Hong Kong version adds a variety of flavor enhancers, and the mainland version adds traditional seasonings such as brewed soy sauce and maltodextrin. In terms of price, the Japanese version is the most expensive, and the purchase needs to be started through purchasing, the price difference between the Hong Kong version and the mainland version is not much, but the Hong Kong version is only sold in Hong Kong, and it also needs to be purchased.