List of product brands > Food & Liquor > Casual snacks > instant noodle > Master Kong instant noodles Updated: 2025-02-20

Master Kong

Overall scoring
79
Word-of-mouth ratings
8.8
Popularity index
13650

How about Master Kong's instant noodles brand introduction

Recommended models: braised beef noodles, stewed chicken noodles with mushrooms, shrimp and fish plate noodles, spicy beef noodles, sour and hot beef noodles
 
Master Kong is a well-deserved leading enterprise in the domestic instant noodle market, with a share of more than 30% all year round, ranking the champion for more than 20 consecutive years, ranking second in the selection of China's most valuable brands in 2011, and ranking on the Forbes Asia's Top 50 Best Listed Companies for 6 consecutive years.
 
Even if Master Kong has a good record, there is no shortage of strong opponents. However, in recent years, with the development of the takeaway industry and the demand for consumption upgrades, the instant noodle market has fallen into a downturn, and the price advantage is no longer applicable. Master Kong has launched high-end products such as Zhen Duo Ingredient Series, Black and White Pepper Series, DIY Noodles, etc., although the sales volume is still not as good as the classic taste of "braised beef noodles", but the high-priced noodle market has gradually opened.
 
Braised beef noodles are China's first popular style, and once launched, they became popular all over the country, and their sales remained high. Braised beef noodles can be versatile, plus ham sausage, soaked in boiling water, the classic familiar fragrance comes to the face, and it is a "must-have" product for traveling.
 
In addition to the classic flavor of braised beef noodles, Master Kong also has stewed chicken with mushrooms, shrimp and fish plates, spicy beef, hot and sour beef and sauerkraut beef. Spicy beef, hot and sour beef and sauerkraut beef taste spicy, but each has its own characteristics, spicy beef is full of spicy, sour and hot beef has a strong Shanxi vinegar flavor, sauerkraut beef is similar to Laotan sauerkraut, but more layered than it.
 
Master Kong's product line is obviously distributed, and different series have been formed according to the food culture of different regions in China, including more than 20 series, such as Good Taste, Jiangnan Cuisine, Old Fire Soup, Northeast Stew, Chen Pao Fengyun, and Oil Splash Spicy. For example, the old fire soup series, in view of the characteristics of Cantonese people like to drink soup, the characteristics are in the soup, compared with other products, the soup is richer, the raw materials are richer, and the oil and spicy series extracts the essence of Shanxi cuisine, which is sour and spicy, and it is more enjoyable to eat. In addition, the flavor research and development refers to the flavors of various countries and regions, as well as Asian delicacies, noodle Bafang and noodle ba, etc., which are quite rich in flavors.
 
Master Kong is not as good as foreign first-line brands in terms of materials, but the package also contains beef cubes and dehydrated vegetables, and the nutrition is more balanced. However, the salt content in the sauce packet is high, so it is best not to pour the whole packet into the sauce packet when eating, and try to drink as little soup as possible.