List of product brands > Food & Liquor > Casual snacks > potato chip > Potato chips Updated: 2025-02-20

Potato wishes

Overall scoring
71
Word-of-mouth ratings
8.8
Popularity index
11730

How about potato chips Brand introduction

Recommended flavors: Grilled Original, Red Wine Steak, Baked Tomato, Honey Milk, Wagyu Teppanyaki
 
Potato is a subsidiary of Holiyo, one of the four largest food companies in Korea. Founded in 1956, Holiyou will focus on the Chinese market since entering China in the 90s of the 20th century, establishing two production bases in Shanghai and Hebei, and setting up four sales headquarters, with business in North China, Northeast China, East China, Central China, South China and other regions. At the same time, the international popularity of Holiyou has also been increasing, and the "pie" products developed in 1974 have sold well in more than 60 countries and regions, accounting for 70% of the global chocolate pie market share.
 
In 2017, there was also an oolong about the ownership of Holiyou, and in the list of snack brands under South Korea's Lotte that went viral on the Internet, Holiyou was actually among them, and Holiyou immediately issued a statement, saying that Holiyou and Lotte are two independent companies and have no connection between the two. However, due to the high similarity between Holiyo Pie and Rakuten's chocolate pie, many consumers still have misunderstandings about Holiyo's ownership.
 
Potato is the only potato chip brand under Haoliyou, which focuses on non-fried, uses baking technology, and advertises zero trans fatty acids, which is healthier than ordinary fried potato chips. The non-fried title has made Potato Wish a big hit, and many consumers have chosen Potato Wish for a healthier label.
 
However, it should be reminded that fried potato chips inhale a lot of fat during the frying process and have a higher fat content, while non-fried potato chips are not fried, but they will be sprayed with vegetable oil during the baking process to increase the crispy taste of the potato chips, and also contain a certain amount of oil. But fat content isn't the only measure of health, and non-fried potato chips aren't necessarily healthier than fried potato chips.
 
The potato chips are all wavy and thick-cut, with a thick texture, not as fluffy and crisp as thin slices, but they are better because the potato flavor is rich and there is no greasy feeling. There are not many flavors of the product, only 5 kinds of flavors, such as roasted original flavor, red wine steak flavor, baked tomato flavor, honey milk flavor and Wagyu beef teppanyaki flavor, of which the original flavor and tomato flavor are classic flavors. Unlike other brands of plain potato chips that are only seasoned with salt, the original potato chips are sprinkled with a little cheddar cheese on the surface, and the salty crisps are paired with a hint of cheese for an attractive aroma. Baked tomatoes have a rich flavor, sweet and sour, and a fragrant fragrance that makes people appetize.
 
Both the red wine steak flavor and the Wagyu beef teppanyaki flavor have a strong meaty aroma, but the difference is that the red wine steak flavor exudes an elegant red wine aroma, and the taste is richer, and the teppanyaki flavor has deeper ripples, and the texture is more crispy than other flavors, both of which are good choices if you want a rich and crispy texture.
 
The taste of honey milk is more Korean, based on honey sweetness, milk and light salt slowly penetrate, the taste is light and layered, suitable for friends who pursue low-salt and low-oil meals.
 
The packaging is a carton, which looks more textured, contains two independent small packets, which is more convenient to preserve, and the price, the price of 104g per tube is about 8 yuan, which is more cost-effective.