Recommended flavors: Classic bestsellers, Crispy series, Hokkaido-limited kombu Kotaro, fragrant cheese pizza potato chips, spicy potato chips
Founded in 1949, Calbee is Japan's largest snack food listed company, with 7 factories in Japan, including Hiroshima, Chitose and Obihiro, with an annual domestic output of 1.9 billion bags in 2015 and a market share of 53% in Japan. Since the beginning of the 21st century, Calbee has once again expanded its production network, setting up production bases in 10 countries and regions including the United States, the United Kingdom, Hong Kong, and South Korea, and its products are sold all over the world.
Calbee attaches great importance to the source and quality of raw materials, and its employees directly enter the farmland to guide and purchase potatoes, establishing the only integrated production management system of agriculture and industry in Japan, and even realizing a full record of potato planting and processing, and consumers can check the relevant production information on the official website with the product code.
In order to ensure the freshness of the products, Calbee was the first to introduce multi-layer packaging of aluminum metal evaporated film to inhibit the oxidation and deterioration of the products, and at the same time set the industry's shortest tasting period, only 3~4 months. The Japanese people are strict and persistent, believing that the food must be fresh to best reflect the taste and taste of the food, and the expiration date means that the best choice and the best taste are tasted during this period, which is far shorter than the shelf life on the market, and the expiration date does not mean that the product will deteriorate or expire, but it is still recommended to enjoy it within the expiration date.
At present, Calbee's main channel in the Chinese market is cross-border e-commerce sales, and it has set up overseas flagship stores on Tmall and JD.com, focusing on the three brothers of Hokkaido and the three brothers of French fries.
Calbee chips come in a variety of varieties, from the thin-cut ones to the crisp and flavorful ones, and the thick-cut ones with a thick, chewy texture. Harder than other series, the Crispy Series is thickly cut from fresh potatoes and made by a unique direct-fire method, resulting in a hard and crisp texture that becomes more fragrant the more you chew, with flavours including black pepper, seaweed salt, light salt, yuzu lemon, mustard and spicy mayonnaise. Among them, the mustard flavor and spicy mayonnaise flavor are limited-time flavors, and the yuzu lemon flavor is jointly developed by Calbee Company and vermicelli, which is sour and refreshing, sour and salty, and suitable for summer appetizers.
The classic best-selling series of flavors are seaweed salt, light salt and French consommé, which have been in popularity for nearly 40 years. Both the light salt and French consommé flavours are salt-only and have a pure flavor and a full potato flavour, compared to the light salt flavour, which is lighter and more salty, suitable for potato chip lovers who prefer light. Seaweed is salty with a hint of toasted sesame seeds and chili peppers, and the mouth is crispy and salty.
The Cheese Pizza Potato Chips and Spicy Potato Chips are both wavy and thick-cut, and the Cheese Pizza Chips are made with Manda Dakong Cheese and Cheda Cheese, blended with sausages, tomatoes and special spices, and the taste is rich and mellow, and the cheese flavor is strong, so cheese lovers should not miss it. The spicy potato chips taste salty and slightly spicy, the entrance has a strong garlic fragrance, crispy and spicy, and the price is more expensive to buy in a single package, 12.8 yuan, and the combination or multiple packaging is more favorable.
The Hokkaido-limited Kotaro Kotaro series has two types of kombu potato chips and green bean potato chips, all of which are made from local Hokkaido ingredients, and the boxes are all independent packets, making them easier to store. The packaging is exquisite and beautiful, it is a good choice as a souvenir, and the price is more expensive, a box of 84g green bean potato chips costs 69 yuan.