Recommended flavors: American Classic Original, Cucumber, Lime, Italian Red Braised Flavor, Sea Salt Black Pepper Flavor, Fresh Mustard Flavor, Forgive Matcha Flavor, Soft Cherry Blossom Flavor, Canned Series, Big Wave Potato Chips Series, Light Roast Series, Lay's Stax
 
Frito-Lay's Snack Business Co., Ltd. is a subsidiary of PepsiCo, which owns well-known brands such as Lay's, Ruffles, and Doritos, and its products control about 59% of the U.S. savory snack market, and Lay's is its largest snack brand. With an annual production capacity of 100 million packs and sales in more than 200 countries, Lay's potato chips are the most popular potato chip brand in the world.
 
But interestingly, Lay's is called Lay's in different countries, Lay's in the United States, Walkers in the United Kingdom and Ireland, Chipsy in Egypt, Poca in Vietnam, Tapuchips in Israel, and Sabritas in Mexico.
 
In 2012, Lay's launched the "Do Us a Flavor" campaign for the first time, inviting consumers to mix and match their own potato chips and vote for their favorite potato chips, setting off a food boom in the United States.
 
Lay's entered the Chinese market in 1993 and has been occupying a leading position in the domestic potato chip market, ranking first with a market share of more than 25%, and winning the "Super-Brands Chinese Favorite Brand" for two consecutive years, with high recognition among domestic consumers.
 
In terms of product line, Lay's tastes are different in various countries, and foreign countries generally have light salt, plain, salt and vinegar, barbecue, cheese, etc., which are different according to the characteristics of each country. Lay's China is divided into bagged series, canned series, big wave series and new light baking series in recent years. The bagged series is sliced potato chips, with a fluffy and crispy taste, and the taste is based on Chinese characteristic cuisine, with a high degree of localization.
 
Among them, American classic original, cucumber flavor and lime flavor are more common in the market, all of which are relatively light, using advanced baking technology from the United States, and the potato chips have a light texture and crunchy taste. Add a pinch of salt to the classic original flavor to bring out the rich aroma of potatoes, and the taste is simple and pure. The cucumber flavor and lime flavor are fresh and not greasy, and the light fragrance wafts from the entrance, which is very amazing, and the lime flavor has more of a pastoral fragrance. The price is the same, 40g sachets are about 4 yuan, and the cost performance is high.
 
Italian fragrant red braised flavor and sea salt black pepper flavor have European and American styles, the taste is more intense, red stewed flavor combines gravy and sauce, the taste is fragrant, sea salt black pepper flavor is similar to the original flavor, but the salty aroma has black pepper aroma, which is more exotic.
 
The fresh mustard scent, forgive matcha flavor and soft cherry blossom flavor are all new products in recent years, and the mustard fragrance has the highest praise, with a faint mustard flavor in the mouth that stimulates the tip of the tongue, and then a mustard fragrance lingers in the mouth, and the taste is rich and layered. Forgive the matcha flavor smells of shallow tea leaves, tastes green and astringent with matcha, the taste is natural and elegant, and the soft cherry blossoms taste like flower and fruit tea, sweet and sour, which is perfect as an appetizing snack.
 
The canned series is a compound potato chip, which has a similar taste to the bagged one, but the texture is thicker and more chewy. The selling point of the big wave series is that it adopts the unique cutting method of big waves, which retains the original flavor of potatoes while making them more flavorful, with a crisp taste and more durable. The lightly baked series is a non-fried potato chip, which has a dry and hard taste, but the more you chew, the more fragrant it becomes, and it has an endless aftertaste.
 
Lay's stax is an imported product from Mexico, the taste includes the original flavor and salt and vinegar flavor, the salt and vinegar flavor is a popular classic formula abroad, sour and salty taste, very enjoyable, made of high-quality vegetable oil, low salt and low calorie, healthier, the price is higher than that of domestic Lay's potato chips, 1 tube costs 17 yuan, and can be purchased on the e-commerce platform.