Lai Jia is one of the representatives of Italian confectionery manufacturers, and in 2003 won the European Candy Kettle Award, which is a symbol of high technology and high-quality raw materials in the European confectionery industry. In 2017, the total turnover of Laijia Group was 335 million euros, and the product output reached 876 million, which was exported to more than 100 countries, and the brand strength is strong.
 
Laijia is one of the few foreign wafer biscuit brands that is not very sweet, and its wafer cake has a moderate flavor and will not have a sweet and greasy feeling. In addition to the exclusive formula developed by it, this taste and texture are also related to the ratio of raw materials, the content of white sugar is small, and the sweetness is not heavy.
 
In addition, Laijia uses non-hydrogenated coconut oil with a lighter taste, which can give full play to the flavor characteristics of other excipients, especially the nutty aroma of hazelnuts. Laijia grows and bakes hazelnuts independently, baking nearly five tons a day, and its biscuits are more or less added with hazelnuts, which has a mellow and fragrant taste.
 
China is the fifth largest market for Laijia wafer biscuits, and the most popular products are the granular series, which are miniature cube-shaped, tasty, five-layer biscuits and four-layer sandwich tightly bonded and not easy to loosen. The hazelnut flavor is especially recommended for the granular series, the hazelnut flavor sandwich content reaches 74%, the hazelnut flavor is rich, with a little sweetness, the cake slices are crispy but delicate, it is a wafer biscuit with good taste and texture, the price of 250g large package is about 25 yuan, and the small package of 125g is about 16 yuan. Although Laijia biscuits are not coated with chocolate and are relatively easy to store, small pieces of biscuits are not individually packaged, so it is recommended to buy a small 125g model.